Business
Learn how to avoid start-up and product failure

Did you know that more than 65 percent of new products and 90 percent of business start-ups fail?
What’s even more alarming is the amount of time, money and effort that is pumped into each failed product or business.
Cut your chances of business failure!
Rob Adams, a leading US entrepreneur, is coming to New Zealand for a two week visit to mentor local businesses and investors. An expert in market validation, Dr Adams is also a globally recognized speaker on entrepreneurship, product and financing strategy. He has founded or financed more than 40 companies that launched more than 100 products with transactions exceeding one billion dollars of capital.

“Launching new products or start-ups is tough, says Dr Adams. "Market validation aims to increase the odds of success through the use of a series of common business practices that, when assembled in a unique way, can prove the validity of a market opportunity. New Zealand has a great environment for early stage businesses. I’m looking forward to visiting again to share and learn from Kiwi business leaders.”
The ICEHOUSE CEO Andy Hamilton agrees that Rob Adams can add real value to the local business community. “Through Dr Adams visit, we aim to leverage his expertise to help extend the market validation capability of New Zealand's entrepreneurial ecosystem. A full schedule of activity is planned with events being run throughout the country.”

Start-up Bootcamp - Auckland
Join Dr Rob Adams, experienced entrepreneur, investor and author for a NEW exclusive full-day workshop tackling the key start-up issuesincluding business models, financials, capital raising, communications and more! Learn how to communicate concrete, fundable business plans and develop your execution intelligence.
Date: Friday 13th July 2012, 8:30am – 4:30pm
Location: Simpson Grierson, Level 27, Lumley Centre, 88 Shortland St, Auckland
Price: $199 + GST.  Lunch and refreshments provided
Click here to register or find out more!

Market Validation Workshop Series - proudly sponsored by IRL
Join world-leading market validation expert, venture capitalist, entrepreneur and former software executive Dr. Rob Adams for an exclusive full-day workshop based on his book If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity. Learn from the world’s best how to evaluate your opportunity and bring the right product to the market, first time.
Price: $199 + GST.  Lunch and refreshments provided
See below for the workshop series dates.

Market Validation Workshop Dates and Locations:
Tauranga Thursday, 5 July; Wellington Wednesday, 11 July; Christchurch Monday, 9 July; Auckland Monday, 16 July 

For more information contact: Mark McLeod-Smith – The ICEHOUSE  027 279 0649 

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