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SUMMARY:NZBusiness Knowledge Series: Stop winging it\, build a business strategy that actually works
DESCRIPTION:The NZBusiness Knowledge Series brings practical insights\, expert thinking\, and real-world tools directly to the SME community – live\, in person\, and affordable. These fast-paced sessions are designed to strengthen capability\, sharpen competitive edge\, and help businesses grow with confidence. Business leaders learning from business leaders.\nStop winging it. Start thinking strategically\nYou’ve heard the advice a hundred times: Work on the business\, not in it. But what does that actually mean\, and where do you even start? \nJoin strategy trainer Ryan Sproull on Thursday 30 July\, from 7:00am\, for a no-nonsense session that strips away the jargon and jazz hands surrounding business strategy and replaces them with practical frameworks you can apply straight away. \nAt just $15 per person\, it’s one of the most affordable mornings of professional development you’ll find\, and one of the most useful. \nHere’s the thing most business owners don’t realise: You already have a strategy. You’re just probably not running it on purpose. This session is about making it conscious\, deliberate\, and effective. \n\nWhat does “strategy” actually mean\, and how does it differ from just running a good operation?\nHow do you figure out what makes your business genuinely different from competitors?\nIs strategy just a marketing question\, and if not\, how does it involve the whole business?\nHow do you cut through the complexity and commit to one clear direction without getting it perfect?\n\nRyan will walk you through the fundamentals of business strategy using real tools and models\, including how to think about the value you offer customers\, how to structure your costs around delivering it differently\, and how to identify the strategic choices hiding in plain sight across your business. \nFast-paced. Practical. No fluff. No selling. Just the strategic clarity you need to lead your business with more confidence. \nSpeaker profile\n\n		\n		\n			\n				\n			\n				\n				Ryan Sproull is Director of Triple Great Strategy and has over 15 years of experience in professional strategy roles\, spanning a range of strategy domains – business\, creative\, brand\, UX/CX and digital. Combining a degree in philosophy with an MBA from Auckland Uni\, he has a passion for boiling down complex ideas and situations to their clear and practical bones. Among other work\, Ryan has led creative strategy for Netflix APAC; the initial digital strategy for transforming the McDonalds Monopoly promotion into an app; and brand strategy for Craigs Investment Partners.
URL:https://nzbusiness.co.nz/event/nzbusiness-knowledge-series-stop-winging-it-build-a-business-strategy-that-actually-works
LOCATION:Covert Theatre\, 51 Mackelvie Street\, Grey Lynn\, Auckland\, 1021\, New Zealand
CATEGORIES:Knowledge Series
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ORGANIZER;CN="NZBusiness magazine":MAILTO:editor@nzbusiness.co.nz
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DTSTART;TZID=Pacific/Auckland:20260226T073000
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DTSTAMP:20260826T230403
CREATED:20251203T205635Z
LAST-MODIFIED:20260528T212659Z
UID:13179-1772091000-1772098200@nzbusiness.co.nz
SUMMARY:NZBusiness Knowledge Series: How to get your brand chosen (without breaking the bank)
DESCRIPTION:The NZBusiness Knowledge Series brings practical insights\, expert thinking\, and real-world tools directly to the SME community – live\, in person\, and free. These fast-paced sessions are designed to strengthen capability\, sharpen competitive edge\, and help businesses grow with confidence. Business leaders learning from business leaders.\nThe science behind why customers say ‘yes’\nFor the first event in this exciting new series\, you’ll hear from Adam Brami\, Director of Art of the Possible New Zealand\, presenting How to Get Your Brand Chosen (Without Breaking the Bank) on February 26th\, from 7:30am–9:30am\, at the iconic Covert Theatre in Ponsonby. It’s the perfect way to start your workday – swing by\, connect with like-minded SMEs\, and walk away with insights you can apply immediately. \nWith a cosy capacity of just 86 seats\, this session will fill quickly – get in fast so you don’t miss out. \n\nWhy does Rolls-Royce choose to display its cars at jet shows instead of car shows?\nWhy does an overpriced medium popcorn make the large seem irresistible?\nWhy do restaurants with queues feel safer and more appealing than empty ones?\nAnd why are we willing to pay significantly more for one hotel room than another when the only real difference is the name above the door?\n\nIn a world where your customers make 35\,000 decisions a day – and fewer than 300 of them are deliberate – the real opportunity lies in the moments where people choose who to trust\, what to buy\, and which business to act on. That’s where growth happens. \nIn this session\, you’ll learn the behavioural-science shortcuts\, psychological levers\, and practical marketing techniques that help businesses influence those decisions ethically and effectively. Expect real examples\, sharp insights\, and simple actions you can apply the same day to make your brand the obvious choice – without spending a dollar more. \nFast-paced. Practical. No fluff. No selling. Just transformation you can take back to your business tomorrow. \n  \nSpeaker\nAdam Brami is the Director of Art of the Possible New Zealand. With two decades in strategic marketing\, brand growth\, and creative innovation\, Adam has worked with leading agencies and brands around the world. He bridges the best of agency and independent models to help businesses unlock flexible\, results-driven marketing solutions tailored to their specific needs. \n  \nEvent partner
URL:https://nzbusiness.co.nz/event/nzbusiness-knowledge-series-how-to-get-your-brand-chosen
LOCATION:Covert Theatre\, 51 Mackelvie Street\, Grey Lynn\, Auckland\, 1021\, New Zealand
CATEGORIES:Knowledge Series
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ORGANIZER;CN="NZBusiness magazine":MAILTO:editor@nzbusiness.co.nz
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