NZBusiness October 2012

NZBusiness October 2012

COVER STORY
Can it fly?

About to start a business? Wondering if you have all the bases covered? Looking to learn from the example of others? NZBusiness presents a beginner’s guide to starting a business; featuring the wisdom of Ken Erskine, director of start-ups at The ICEHOUSE and ATEED’s Ngaio Merrick, and the inspirational stories of three gutsy young businesses.

FEATURES
Keeping the books

The sky’s the limit, it seems, with many of the latest accounting software packages now hosted in the cloud. In our 2012 Accounting Software Guide Patricia Moore reports on this trend as well as other considerations when it’s time to upgrade your system – plus we profile the various software options in the market.

myBiz Expo 2012
The first myBiz Expo takes place from October 14 to 16 at the ASB Showgrounds in Auckland. NZBusiness previews the event and showcases key exhibitors – and we’ll see you on Stand 2067!

Ready, willing and focused
Altus Enterprises is an outsourcing solutions centre that also operates as a social enterprise employing 250 disabled people.

A marketing state of mind
Marketing in 2012 is about getting the basics right before ‘moving into your client’s pocket’. Kevin Kevany has top advice from some of the country’s leading marketing advisors. And there’s a chance to win a $15k marketing makeover with Nicole Crump of Tactix.

ACHIEVERS
Fine, French and fabulous

Meet the brains behind the new TOMeTTe range of ready-to-eat French meals.
From flicker to flame
Nicola and Steven Farrant have built their candle business on innovative new variations and their marketing nous.
Objects of desire
Chaos & Harmony’s Rebecca Anderson shares her secrets on designing and marketing boutique shoes.
Your eco-friendly paper man
Geoff Arden’s on a mission to convert businesses to a more sustainable choice in hand paper and toilet paper.