Dunedin-based company Fitkitchen is offering shoppers at Wakatipu New World a range of delicious, healthy and clean meals “to go”.
Fitkitchen helps Queenstowners “eat clean” on the go

Dunedin-based company Fitkitchen is offering shoppers at Wakatipu New World a range of delicious, healthy and clean meals “to go”.

Pictured: Brand ambassador Bucky Popoalii.

Fitkitchen launched its nutritious menu in the Queenstown store last weekend, giving shoppers the chance to sample the healthy meals, freshly created on a daily basis. 

The company focusses on creating ‘goal-focused’ meals across the lower South Island to enable customers to fuel their busy lives without falling foul of portion control or unhealthy fast-food moments.

The healthy ‘box to go’ options – seven choices in total -- include salmon, chicken, beef, pasta, brown rice and a range of vegetables. Meals are prepared daily in-store with every element carefully weighed and assessed for its ability to enhance sport performance, muscle building, fat loss or even adhere to a paleo diet.

The meals each have a shelf life of three days and range in price from $9 to $13. 

Former Highlander rugby player and Fitkitchen brand ambassador Buxton “Bucky” Popoalii was happy to answer questions for shoppers in the Queenstown store.

“As a rugby player, I know that leading a healthy lifestyle involves more than just exercise – nutrition is key,” he said.

“Fitkitchen is helping people achieve better nutrition choices to fulfil their fitness and weight loss goals – leaving you feeling satisfied without feeling guilty.

“Each meal takes the hassle out of cooking while still providing fresh, healthy and clean food.” 

Bucky, now a personal fitness trainer in Dunedin, said he often recommend that his clients enjoy the meals to help with fitness goals.

Fitkitchen founder Tama Brown said he was “thrilled” to launch the meals in Queenstown, and is already planning additional locations across New Zealand. 

“We saw a gap in the market for clean fast food, and worked for months to build the meals to cater for different markets, with the help of nutritionists and by asking people in gyms, at the hospital and students what they wanted. 

“It’s proved hugely popular with everyone from tradies to people working in offices who find it all too easy to opt for fast food on the go if there’s nothing else easily available."