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SUMMARY:NZBusiness Knowledge Series: How to get your brand chosen (without breaking the bank)
DESCRIPTION:The NZBusiness Knowledge Series brings practical insights\, expert thinking\, and real-world tools directly to the SME community – live\, in person\, and free. These fast-paced sessions are designed to strengthen capability\, sharpen competitive edge\, and help businesses grow with confidence. Business leaders learning from business leaders.\nThe science behind why customers say ‘yes’\nFor the first event in this exciting new series\, you’ll hear from Adam Brami\, Director of Art of the Possible New Zealand\, presenting How to Get Your Brand Chosen (Without Breaking the Bank) on February 26th\, from 7:30am–9:30am\, at the iconic Covert Theatre in Ponsonby. It’s the perfect way to start your workday – swing by\, connect with like-minded SMEs\, and walk away with insights you can apply immediately. \nWith a cosy capacity of just 86 seats\, this session will fill quickly – get in fast so you don’t miss out. \n\nWhy does Rolls-Royce choose to display its cars at jet shows instead of car shows?\nWhy does an overpriced medium popcorn make the large seem irresistible?\nWhy do restaurants with queues feel safer and more appealing than empty ones?\nAnd why are we willing to pay significantly more for one hotel room than another when the only real difference is the name above the door?\n\nIn a world where your customers make 35\,000 decisions a day – and fewer than 300 of them are deliberate – the real opportunity lies in the moments where people choose who to trust\, what to buy\, and which business to act on. That’s where growth happens. \nGET TICKETS \nIn this session\, you’ll learn the behavioural-science shortcuts\, psychological levers\, and practical marketing techniques that help businesses influence those decisions ethically and effectively. Expect real examples\, sharp insights\, and simple actions you can apply the same day to make your brand the obvious choice – without spending a dollar more. \nFast-paced. Practical. No fluff. No selling. Just transformation you can take back to your business tomorrow. \n  \nSpeaker\nAdam Brami is the Director of Art of the Possible New Zealand. With two decades in strategic marketing\, brand growth\, and creative innovation\, Adam has worked with leading agencies and brands around the world. He bridges the best of agency and independent models to help businesses unlock flexible\, results-driven marketing solutions tailored to their specific needs.\n  \nEvent partner
URL:https://nzbusiness.co.nz/event/nzbusiness-knowledge-series-how-to-get-your-brand-chosen
LOCATION:Covert Theatre\, 51 Mackelvie Street\, Grey Lynn\, Auckland\, 1021\, New Zealand
CATEGORIES:Knowledge Series
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ORGANIZER;CN="NZBusiness magazine":MAILTO:editor@nzbusiness.co.nz
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