Driving a legacy brand into the future
Legacy brand Auto Trader is making a bold return to New Zealand’s online car market, thanks to a strategic rebrand backed by Japanese...
Author
Alice Taylor
Alice is a content writer for Pure 360. With over a decade of writing experience, she brings a diverse background as a former chef, published author of 'Alice in Cakeland', and a Master’s Degree holder in Politics, focusing on Taiwanese foreign policy.
16 Articles
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Nailing sustainable design
From bold beginnings to sustainable leadership, Lizzi Whaley’s journey with Spaceworks is one of resilience, purpose-driven design, and...
Growing a brand through care and connection
Sales Manager at Babies.co.nz, Marwan Kubaisy, shares how the company has grown from a nappy delivery service into one of New Zealand’s...
Forward thinking Smart Marine is in growth mode, soon to open fifth store
Smart Marine GM Javana Schiphorst shares from experience what makes for a resilient business, and how to keep on a growth...
The franchise business putting people first
Chem-Dry NZ GM Skye Turner shares why people and values are behind the success of this trusted franchise...
Minister Louise Upston’s plan to attract more visitors and less red tape for hospitality operators
Minister Louise Upston outlines the Government’s plan to support SME hospitality operators by attracting international visitors, cutting...
Breaking new ground with Tough Terrain
Tough Terrain, founded by George Moore, is proving that no job is too difficult with the right equipment, expertise, and...
Crafting customer experiences that stand the test of time
In conversation with the Walker & Hall marketing team about how they’re balancing tradition with innovation in an ever-changing retail...
Behind the business of gift giving
Farmer turned e-commerce entrepreneur Jeremy Pitts shares how he’s embracing digital and up-skilling himself in the...
Sprint Fit finds its competitive edge in its e-commerce offering
We sit down with Sprint Fit Founder Leon Petraska to discuss the company's growth and get his advice for businesses looking to supercharge...
Innovating in business and sanitary solutions
Founder of SaniPod Trish Butler on her entrepreneurship journey, the establishment of the company’s US entity in 2024, and ongoing...
Two bakers turned business owners dish the rise of Mor Bakery
At a time when many business owners were treading carefully, bakers Kelsie Culpan and Laura Metcalf, took a leap of faith. Here's their...
The sweet taste of small business success
Twenty one-year-old Claudia Coleman has transformed her teenage passion for baking into The Sugar Dealer, a growing Auckland-based bakery...
How Dante’s Pizza is bucking the recent restaurant liquidation trend
Discover how Dante's Pizza is bucking the trend and thriving in a tough market by simply embracing change and...
Agile advertising: 4AM’s unique approach to brand growth
We sit down with Kurt Bradley, Executive Creative Director and Managing Partner of 4AM to discuss the agency's rebrand, and how they...
Cecilia Robinson’s mission to revolutionise healthcare
Tend Co-Founder Cecilia Robinson shares her vision for healthcare in New Zealand and why she's hopeful Kiwis can be the healthiest people...