Online shopping trends: Value seeking and convenience reign supreme
A new online retail report highlights a strong consumer focus on value and convenience, revealing increased brand switching for better...
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How Quirky Campers’ bold marketing tactics drove award-winning success
How the team at Quirky Campers have transformed a niche campervan rental business into an award-winning enterprise, celebrated for its...
How Blitz Surf Shop rode the digital wave with omnichannel shopping
Blitz Surf Shop has successfully navigated changing tides by combining bricks with clicks for an omnichannel approach to retail...
The secret to winning at holistic marketing: A Coffees and Content podcast
We sit down with Loren Tomlinson, host of the Coffees and Content podcast and owner of The Social Collective for a discussion on social...
Crafting content marketing magic
Richard Conway on getting a return from your content marketing while having fun and leveraging...
The Key Component to Improve SEO
A digital marketing specialist says businesses are missing a golden opportunity to significantly increase their visibility to online...
Supercharging social media
Izzybots CEO Josh Lewthwaite on the importance of social media for brand...
Creative studio seeks business-for-good brand
Tomorrow, the creative studio founded by Ben Crawford and Libby Oborn, has announced an opportunity for visionary businesses to win an...
Finding the right pitch: AI and tuning brand voice
Hanna Metz and Tim Warren explain how AI can be employed to adapt your brand voice in just the right way. A brand voice is more than a box...
The PR power of podcasting for businesses
Podcasting is fast becoming one of the most popular channels New Zealanders are turning to for learning new information, connecting with...
How TikTok can benefit your business
There’s an audience for every business on TikTok, says Heather Claycomb, and the benefits in reaching a younger audience are significant....
How to build a compelling business story
Get your story right and it has the power to transorm everything you do in your business. Jacquie Walters explains how. I’ve come to...
Playing the ‘don’t run out of money’ game
Are you taking a short-sighted view on your marketing? Logan Wedgwood takes you down the road to lasting customer relationships. Let’s...
Keep it simple: get your customer experience humming
Ensuring a great customer experience even when times are...
Marketing for people and planet
What is ethical marketing in 2023? Why is it so vital to the ongoing success of your business? NZBusiness sat down with Katherine Dewar, MD...
Hybrid shopping the future but human element at risk
The future of retailing is unfolding, and it’s hybrid – a combination of online shopping and in-person. Kiwi retailers need to adapt...
How to build a high performing website
Amy Miocevich explains the seven essential S’s that will empower your website to perform at its best and drive those crucial sales....
For the love of locally made food & drink
The Good Food Collective is growing in popularity with Kiwis wanting to consume less processed items and do something good for the...
SMEs hitting election year pause must think again
Anybody in business can tell you that a customary but inexplicable inertia and indecisiveness infects Kiwi SMEs in election years....
What self-promotion can do for your business
Many capable business owners are missing the opportunity to stand out as media experts, and promote themselves as an industry leader,...
Customer feedback tools not just for big guns
A new customer feedback platform is empowering SMEs to see what their customers are thinking in real-time and make improvements to grow the...
New initiative supports Kiwi-owned businesses
A new online shopping platform has been launched; designed to connect New Zealanders to Kiwi-owned businesses. Buy Kiwi has the goal of...
A comprehensive social media marketing guide
You may think you have your social media strategy sussed, but it’s important to remember that the playing field is constantly being...
Downturn necessitates loyalty initiatives
Rising interest rates, a looming recession, plus inflation, all combined make for a perfect storm that will put huge pressure on retailers....
How to personalise your rewards programme
Fancy having your university fees covered by your customer loyalty scheme? University fees, divorce legal fees, shiny orthodontic braces...
How Performance Max changes paid search
Twelve months after its launch, Richard Conway reviews the benefits of Google’s automated targeting technology. Multiple decades in the...
Sales, marketing and money
Logan Wedgwood shares some marketing tactics that can lift your business in a recession. When things get difficult financially, the natural...
Time to address e-commerce returns processes
Kiwi retailers’ current returns processes are frustrating customers and losing those businesses a good deal of money, says a leading...
Unwrapping 2023’s video marketing trends
Webflicks’ Lou Harness explains the latest video marketing trends for 2023 and beyond. You don’t need to be told, again, about the...
CX the key to reviving travel industry
As NZ's tourism industry shifts its focus to long-term recovery, marketers must leverage insights-led customer engagement to generate...