Two years after leaving corporate life, Josh Burgisser built Burgs Digital into a full-stack marketing agency. He talks to David Nothling-Demmer about the attention economy, why video isn’t optional for small businesses showing up online, and convincing his own father to become a client.
Full-scale loyalty programmes are expensive, complex and slow to roll out, but a gift card programme can deliver many of the same benefits in a fraction of the time, and customers pay you upfront for the privilege.
When consumers start watching every dollar, many businesses reach for familiar tactics: Bigger discounts, louder promotions and more urgent calls to buy.
As brands compete for attention in a crowded market, Marvel Experiences is helping businesses reconnect through thoughtful, high-impact real-world moments.
As AI changes how customers research and choose brands, traditional marketing is being upended. Auckland’s The Optimisers highlights the rise of AI answers, agent-led recommendations, and the need for “machine legibility” to stay visible and relevant.
Customer loyalty programmes are not just for retail and hospitality. Here’s why your service or trade businesses should consider it.
Coalition loyalty schemes promise scale and savings, but in reality they erode brand identity, dilute data advantages and lock retailers into costly, restrictive models.
In today’s hyper-competitive retail landscape, the path to sustainable growth hinges on a critical question: How do you keep customers coming back?
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