If you think marketing is a cost, you’re already losing
Want to grow your business? Then stop seeing marketing as a cost, and start treating it like the investment it really is, writes Quentin...
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Building brands through a modern lens
Wendy Thompson is a highly successful entrepreneur and business owner with ambitious goals and an enviable track record for building brands...
Better bedside manner, a lesson in marketing
Marketing Specialist Cherie Campion of Icare Medical Group shares why a focus on personal relationships and product innovation is at the...
Customer experience in the age of AI
In the ever-evolving landscape of customer experience, artificial intelligence has emerged as a...
Big agency thinking, small business investment, now possible
Adam Brami explores how a new, on-demand marketing model is making world-class expertise more...
Crafting customer experiences that stand the test of time
In conversation with the Walker & Hall marketing team about how they’re balancing tradition with innovation in an ever-changing retail...
Got a gap? Hairdresser looks to fill last-minute appointments with new tech start-up
The founder of Got A Gap, a brand-new online platform aimed at filling last-minute appointment gaps for small businesses, shares her vision...
Sprint Fit finds its competitive edge in its e-commerce offering
We sit down with Sprint Fit Founder Leon Petraska to discuss the company's growth and get his advice for businesses looking to supercharge...
Three ways SMEs can use AI to improve their CX
Why embracing AI technologies in CX isn’t just a competitive advantage, it’s a necessity in today’s customer-centric...
Agile advertising: 4AM’s unique approach to brand growth
We sit down with Kurt Bradley, Executive Creative Director and Managing Partner of 4AM to discuss the agency's rebrand, and how they...
Portage Cars: Shifting gears in New Zealand’s automotive market
Since its acquisition by Director Ken Quigley, Portage Cars has been driven by a commitment for going the extra mile to ensure customer...
Online shopping trends: Value seeking and convenience reign supreme
A new online retail report highlights a strong consumer focus on value and convenience, revealing increased brand switching for better...
How Quirky Campers’ bold marketing tactics drove award-winning success
How the team at Quirky Campers have transformed a niche campervan rental business into an award-winning enterprise, celebrated for its...
How Blitz Surf Shop rode the digital wave with omnichannel shopping
Blitz Surf Shop has successfully navigated changing tides by combining bricks with clicks for an omnichannel approach to retail...
The secret to winning at holistic marketing: A Coffees and Content podcast
We sit down with Loren Tomlinson, host of the Coffees and Content podcast and owner of The Social Collective for a discussion on social...
Crafting content marketing magic
Richard Conway on getting a return from your content marketing while having fun and leveraging...
The Key Component to Improve SEO
A digital marketing specialist says businesses are missing a golden opportunity to significantly increase their visibility to online...
Supercharging social media
Izzybots CEO Josh Lewthwaite on the importance of social media for brand...
Creative studio seeks business-for-good brand
Tomorrow, the creative studio founded by Ben Crawford and Libby Oborn, has announced an opportunity for visionary businesses to win an...
Finding the right pitch: AI and tuning brand voice
Hanna Metz and Tim Warren explain how AI can be employed to adapt your brand voice in just the right way. A brand voice is more than a box...
The PR power of podcasting for businesses
Podcasting is fast becoming one of the most popular channels New Zealanders are turning to for learning new information, connecting with...
How TikTok can benefit your business
There’s an audience for every business on TikTok, says Heather Claycomb, and the benefits in reaching a younger audience are significant....
How to build a compelling business story
Get your story right and it has the power to transorm everything you do in your business. Jacquie Walters explains how. I’ve come to...
Playing the ‘don’t run out of money’ game
Are you taking a short-sighted view on your marketing? Logan Wedgwood takes you down the road to lasting customer relationships. Let’s...
Keep it simple: get your customer experience humming
Ensuring a great customer experience even when times are...
Marketing for people and planet
What is ethical marketing in 2023? Why is it so vital to the ongoing success of your business? NZBusiness sat down with Katherine Dewar, MD...
Hybrid shopping the future but human element at risk
The future of retailing is unfolding, and it’s hybrid – a combination of online shopping and in-person. Kiwi retailers need to adapt...
How to build a high performing website
Amy Miocevich explains the seven essential S’s that will empower your website to perform at its best and drive those crucial sales....
For the love of locally made food & drink
The Good Food Collective is growing in popularity with Kiwis wanting to consume less processed items and do something good for the...
SMEs hitting election year pause must think again
Anybody in business can tell you that a customary but inexplicable inertia and indecisiveness infects Kiwi SMEs in election years....