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Women in trades: good for business
October 18, 2021

New Zealand has a major skill shortage in the trades. It also has many capable women who could be part of the solution, writes Fiona Clark....

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A bearded rebrand
October 7, 2021

‘The Beards’ is a new name and fresh look given to a top New Zealand production company. Here’s the story behind the rebrand. Since...

Online shopping (2)
Thinking old and going digital
August 22, 2021

Ed Ackman shares 11 time-honoured marketing principles that are just as relevant as ever in a digital business world. I’m a dinosaur. I...

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Now’s good for business events
July 29, 2021

Gert Venter explains the changes Covid has brought to the events industry, and why events are now more crucial than ever for business...

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The power of the story
April 22, 2021

What is brand storytelling and why does it matter for SMEs? Gabrielle Dolan, a global expert on business storytelling and real...

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Podcasting: time-tested and relevant
February 15, 2021

Kane Power explains why in 2021 podcasting has never been more relevant for your business’s marketing. Have you ever wanted the platform...

A burger with a side of trade mark law
December 2, 2020

Like managing any key asset, there are several considerations to managing brands/trade marks, which once registered, every trade mark owner...

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