Changing the way businesses think about social media
For many business owners social media has a reputation for being ‘too hard’ and a ‘time-wasting pain’. Christine Westbury is on a...
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Marketing
224 Articles
Why ethical marketing is the way of the future
What is ethical marketing all about and why should your business engage in more ethical marketing practices? Alex Ford provides the...
The best content strategies start with trust
Rachel Klaver explains how to create a successful trust-building content strategy by looking after the five main stages in a customer...
Ready for your close up?
Webflicks Founder/Producer Lou Harness shares ten ways to prepare for your on-camera appearance. In this age of remote working and...
Fiji brands make presence felt
The FTCNZ has strengthened business relations between Fiji and New Zealand further by showcasing Fiji’s finest skincare brands at a...
Trust in brands drives consumer spending
Results from a recent Adobe study of more than 1,000 New Zealand consumers and 100 senior business leaders reveals a strong correlation...
How to find your ideal international client
Want to build relationships with your ideal international clients? Cynthia Dearin has four steps that will help get you...
7 easy stages to make your business thrive
Business and marketing strategist Judy Celmins explains the seven stages that can develop the heart of your business and grow it. If blood...
National distribution deal for new petfood brand
Petfood brand WildHQ has secured national distribution with Fresh Choice supermarkets only one month after launching at the Nelson Saturday...
How to fine-tune your website’s performance
Richard Conway explains some simple SEO techniques that business owners can use to edge the competition. The past two years have cemented...
How Covid has shaped our spending
The pandemic has forced us to look more closely at our spending habits and consider the impact of where and how we’re spending our...
Innovative immersive remote access retail model
An innovative new retail model developed by a Kiwi social enterprise is set to provide a solution for consumers wanting to trial products...
Leveraging the latest social media trends
Social media is a valuable marketing tool for any business when it’s done well, writes Sarah Geel. She examines the latest social...
Customer relationships a saviour post-Covid
Customer relationships will need some work after becoming frayed by pandemic restrictions and social distancing, says digital marketing...
Comvita brings magic of the hive to life
Comvita has announced a new collaboration with Microsoft, with the creation of an immersive multi-sensory consumer experience powered by...
How the world sees us now
David Downs goes around the world to see what other markets’ current perceptions of New Zealand can teach us, and identify which of our...
CoralTree Organics marks 25 years
New Zealand’s pioneering organic apple cider vinegar producer has a refreshed image for its flagship product, reflecting the business’s...
The power of connection in a new landscape
Accessible, flexible and engaging, video is an incredible medium for connecting and communicating in a time of change,...
The startup solving dinner dilemmas
MasterChef winner Brett McGregor has joined Kiwi start-up MenuAid on a mission to be the number one go-to dinner solution globally. If...
Digital gift card launched for use in hospitality venues
A digital gift card for use in hospitality venues across the country has been launched by Hospitality New Zealand. The Hospitality KOHA...
How to do sales and marketing during a lockdown
Ben Paul shares six simple steps that you can take during lockdown to stay relevant and top of mind with your target audience. When the...
Giftbox business supports businesses that ‘give back’
Having previously owned three businesses, Better to Give’s Lani and Phil Wards are no strangers to hard work. However, Covid forced them...
Women in trades: good for business
New Zealand has a major skill shortage in the trades. It also has many capable women who could be part of the solution, writes Fiona Clark....
A bearded rebrand
‘The Beards’ is a new name and fresh look given to a top New Zealand production company. Here’s the story behind the rebrand. Since...
Video eCommerce platform for lockdown events
Content creators of all types now have the ability to easily live stream their content and get paid for it, thanks to Vidzing, a new Kiwi...
Capital-based startup launches electric motorbike
Wellington International Airport is home to a unique moped-class electric motorcycle, with its very own FTN Motion Streetdog taking centre...
K’ Road’s retail high before lockdown
Before the current lockdown, figures from Marketview ranked Karangahape Road the highest performing Business Improvement District of all 66...
Thinking old and going digital
Ed Ackman shares 11 time-honoured marketing principles that are just as relevant as ever in a digital business world. I’m a dinosaur. I...
TikTok’s self-serve advertising platform for SMBs
August marks a significant milestone in the evolution of TikTok For Business in New Zealand as it launches its new self-service advertising...
What the experts say about social media
Richard Conway went to five highly respected social media experts to share their best advice for business owners. Social media is an...