Full-scale loyalty programmes are expensive, complex and slow to roll out, but a gift card programme can deliver many of the same benefits in a fraction of the time, and customers pay you upfront for the privilege.
When consumers start watching every dollar, many businesses reach for familiar tactics: Bigger discounts, louder promotions and more urgent calls to buy.
Feeling the mid-year marketing slump? Now’s the perfect time to reset. Loren Tomlinson shares five practical, low-lift strategies to thaw your digital efforts and build momentum for the rest of 2025.
Legacy brand Auto Trader is making a bold return to New Zealand’s online car market, thanks to a strategic rebrand backed by Japanese group Optimus and Auckland creative agency 4AM.
Sales Manager at Babies.co.nz, Marwan Kubaisy, shares how the company has grown from a nappy delivery service into one of New Zealand’s most trusted online baby retailers, with a strong focus on customer care and innovation.
Want to grow your business? Then stop seeing marketing as a cost, and start treating it like the investment it really is, writes Quentin Weber.
In 2025, the smartest growth strategy for small businesses isn’t just acquiring new customers – it’s keeping the ones they already have, writes Elise Balsillie.
Wendy Thompson is a highly successful entrepreneur and business owner with ambitious goals and an enviable track record for building brands across the globe.
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