Two years after leaving corporate life, Josh Burgisser built Burgs Digital into a full-stack marketing agency. He talks to David Nothling-Demmer about the attention economy, why video isn’t optional for small businesses showing up online, and convincing his own father to become a client.
Full-scale loyalty programmes are expensive, complex and slow to roll out, but a gift card programme can deliver many of the same benefits in a fraction of the time, and customers pay you upfront for the privilege.
Are you taking a short-sighted view on your marketing? Logan Wedgwood takes you down the road to lasting customer relationships. Let’s start with a thought experiment. Picture this: I’ve just handed you $100,000. Not in a suitcase. I just stood in front of you and physically handed you brick after brick of one-hundred-dollar notes, banded together. Cold hard cash. Stop thinking about that luxury trip to the islands; this money has to be used to grow your business. There are a few catches though. Once you run out, it’s gone. Forever. No more money. So, every single dollar you spend must achieve a positive and lasting return. You have the full responsibility to choose how you deploy that money before
Ensuring a great customer experience even when times are tough.
What is ethical marketing in 2023? Why is it so vital to the ongoing success of your business? NZBusiness sat down with Katherine Dewar, MD of GoodSense, for some clarity. When was the last time you asked your customers what they truly want to know about your business? Perhaps one of their questions might surprise you. Does your business trade ethically? Therein lies the rub. The general public, businesses you trade with, councils, even government departments increasingly want to know that the businesses they buy from, or deal with, are more than just complying with the law. They want to know if you’re trading ethically – if you’re conscious of the impact your operations are having on people and the
The future of retailing is unfolding, and it’s hybrid – a combination of online shopping and in-person. Kiwi retailers need to adapt fast and implement a multi-channel buying experience to remain relevant in the marketplace. Mark Presnell, the CEO of Convergence, a specialist in eCommerce integration, says the new model combines online and offline shopping, putting pressure on retailers to offer a seamless and convenient engagement. “It is not uncommon for New Zealanders to place an order online while at work and then swing by on their way home to collect their purchase – a variation of the ‘click and collect model’ that is becoming mainstream. “However, now more than ever, it is important to put in place measures that
Amy Miocevich explains the seven essential S’s that will empower your website to perform at its best and drive those crucial sales. When it comes to building a website for your business, whether you’re just starting out or have a large company with 3000 staff, there are essential elements that apply to creating a website that generates leads and drives sales. Drawing from my experience of building websites for businesses of all sizes over the past decade, I can confidently say that the checklist I’m about to share is absolutely definitive and can make a transformative impact on your life. Yes, it may sound a bit dramatic, but trust me, it’s that powerful. As you familiarise yourself with the following
The Good Food Collective is growing in popularity with Kiwis wanting to consume less processed items and do something good for the environment. Unfortunately, 2023 didn’t start the way anyone expected with different weather events impacting the community in all sorts of ways. Local producers were challenged as farms, orchards and paddocks were damaged and others saw their deliveries and supplies delayed. But there was at least one bright note – Kiwis’ support for New Zealand made gourmet food and drink has gone up. According to The Good Food Collective, more and more Kiwis are taking pride in New Zealand made products and supporting local artisans. They have seen a 56 percent increase in shoppers compared to 2022. Originally launched
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