Attracting and retaining the best talent
Jonny Mole, CEO of Chilli, introduces the concept of “audience equity” and its increasing relevance within the emerging...
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Marketing
217 Articles
Marketing your ‘good idea’
Jonny Mole, CEO of Chilli, introduces the concept of ‘audience equity’ and its increasing relevance within the emerging...
Online on a budget
Looking to optimise your online marketing spend? Get the basics right but be prepared to think outside the box as well. Kevin Kevany...
![200068150-001[1]](https://nzbusiness.co.nz/wp-content/uploads/2016/06/200068150-0011-300x230.jpg "Grow how?")
Grow how?
Business owners need money, markets and management to get ahead, but without connections you’re not going to get...
Predicting the unpredictable
Kevin Kevany interviews several leading crystal ball gazers on the rise of ‘effectiveness’, ‘responsive design’...
![Smartphone-connectivity-best-concept-[Converted]](https://nzbusiness.co.nz/wp-content/uploads/2016/06/Smartphone-connectivity-best-concept-Converted-300x226.jpg "A marketing state of mind")
A marketing state of mind
Marketing in 2012 is about getting the basics right before ‘moving into your client’s pocket’. By Kevin...
Marketing on the new frontier
Kevin Kevany looks at online marketing in a world of hyper-connected, super-empowered individuals. How seriously should we be taking online...