Maori tourism fuels the North
In Northland a thriving Maori tourism industry is being fuelled by iwi and...
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Marketing
205 Articles
That dreaded word
Are your sales figures unsatisfactory? Perhaps the problem lies, not in your marketing, but...
Fan page followers: how to attract and engage them
Doctoral candidate Hamidreza Shahbaznezhad at the University of Auckland has categorised...
How to extend the business-to-customer relationship online
Digital marketer Alex Murray offers five tips to help you solidify your relationships with customers. Long-term business success...
Diversification and the marketing effect
Logan Wedgwood looks at the two most popular types of diversification as a means to...
How to thrive in the gender-intelligent economy
Gender intelligence pioneer Bec Brideson is putting business leaders on the offense for the...
Rethinking creative partnerships to build brands
Dean Proudfoot, Dave Way and Phill Small answer questions around why the right creative...
Heart Saver takes top spot in David Awards
A business which is focused on saving lives, Heart Saver NZ, has taken out the...
Designing the customer engagement journey
Logan Wedgwood asks whether you’ve designed your customer experience to ensure...
Are you brand ready?
Building a brand is all about closing the gap between strategy and execution, and standing...
Moving through the ‘fog’ of marketing busyness
Logan Wedgwood helps you to take stock of your current marketing and...
Why we must sell less for more
Brian Richards, a leading brand strategist and founder of award-winning...
The subbies thriving in today’s construction cycle
Software and services provided by NZ Trade Group are all helping the country's trade businesses...
The absolute Do’s and Don’ts of Influencer Marketing
Four of New Zealand’s leading experts on social influencer marketing share their...
The big, bold branding opportunity in professional services
Simon Wedde offers some sound advice on how professional firms can express their brand clearly and...
Marketing’s role in the age of lean start-ups and agile design
Why it's vital to understand the best ways to reach and convert potential buyers before launching into...
Enabling the gamified world
Following computers, the Internet, and the mobile phenomenon, there’s a fourth-wave...
The 4 types of customers: how websites can capture them
Looking to convert more leads into sales from your website? As Cornelius Boertjens...
Gifting the beautiful honey
Pure Manuka Honey, the company behind the ‘ultra-premium’ Three Peaks brand, has...
Très bon, Mr Clareburt
Who in their right mind would give up a high-paying sales job to develop and launch A...
Stopping counterfeits at the border: using Customs notices to protect your IP
Most New Zealanders are aware that counterfeiting takes place, and that counterfeit products make it into our shops. But not so many people...
Building a bridge to the export economy
Spencer Bailey explains how Facebook tools are being utilised to manage marketing in...
Les MIlls undergoes digital marketing transformation
In response to growing customer demand, Les Mills International has embarked on an ambitious...
Boosting your digital marketing ROI with automated email funnels
For many SMEs, creating an effective email marketing campaign represents a potential...
Building a bridge to the export economy
Finding new customers in offshore markets can be tough going for Kiwi exporters introducing...
How to rank on Google
SEO guru Richard Conway reveals Google’s top three ranking...
Is the Internet killing traditional small businesses?
Chris Price suggests the rise of the Internet could be the death knell for the traditional small mom-and-pop Kiwi business and the...
Social media – love, lust and listening
Sarah Pearce explains the importance of social media platforms for connecting with customers and...
Change & Disruption
Richard Conway lists seven shifts in trends and behaviours that will help shape digital marketing strategies for businesses in...
Protecting potential
Intellectual property (IP) might be tough to get to grips with, but you must nail it down if you want long-term success in international...