Designing brands: think ‘screen’, be seen
Brands need to be made to ‘screen’ and are increasingly designed from Instagram up, says brand building specialist Jonathan Sagar....
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Marketing
220 Articles
The magic of marketing
Small business owners who are looking to utilise marketing to grow their business should go back to basics, says Xero's Valerie...
Busting those SEO MYTHS
Richard Conway debunks six common myths surrounding search engine optimisation, and offers the simple truth about...
Fixing a snail’s-pace website
Richard Conway explains why website speed is more important than ever in business and what you can do to improve...
Sales leaders less confident about 2019: Study
Kiwi sales leaders are less confident about what 2019 has in store following a year in which fewer achieved their revenue targets,...
Breathing new life into brands
Auckland-based VOICE is a specialist agency not afraid to get into the regions to assist companies with branding. Principal Jonathan Sagar...
Following the leaders
Influencer marketing has taken the world by storm, and New Zealand is catching up fast. Georgia McGillivray explains how it works; how to...
Japan designer brand opens retail store at Sylvia Park
Auckland shoppers were greeted by the beating of traditional Japanese ‘Wadaiko’ drums yesterday – heralding the opening of MINISO’s...
Why customers behave the way they do
Businesses can no longer afford not to analyse customer behaviour. Chris Pescott, CEO of customer intelligence agency Perceptive, explains...
How personalised cross-selling grows businesses
Businesses should be aware of the benefits of personalised cross-selling. It increases basket sizes, can boost revenues and helps customers...
Nurture those leads
The biggest change in marketing history is upon us, says Logan Wedgwood, and it all depends on a new breed of marketer. In the “good old...
Mastering the art of AdWords
Richard Conway shares seven ways to get the best ROI from your Google AdWords...
Social lessons
Content&Co is a social media agency born out of the brand building needs of Lewis Road Creamery. Three years on, its founders are in...
Doubling down on digital in the Amazon age
Craig Herbison's advice to retailers with limited online capability is to find ways to integrate...
Sales: are you looking at it all wrong?
It’s time to get real on sales forecasting. Logan Wedgwood turns traditional thinking around setting sales targets upside down. The end...
Making those 2018 marketing resolutions
Logan Wedgwood lends a helping hand to business owners who still haven't written their New...
Maori tourism fuels the North
In Northland a thriving Maori tourism industry is being fuelled by iwi and...
That dreaded word
Are your sales figures unsatisfactory? Perhaps the problem lies, not in your marketing, but...
Fan page followers: how to attract and engage them
Doctoral candidate Hamidreza Shahbaznezhad at the University of Auckland has categorised...
How to extend the business-to-customer relationship online
Digital marketer Alex Murray offers five tips to help you solidify your relationships with customers. Long-term business success...
Diversification and the marketing effect
Logan Wedgwood looks at the two most popular types of diversification as a means to...
How to thrive in the gender-intelligent economy
Gender intelligence pioneer Bec Brideson is putting business leaders on the offense for the...
Rethinking creative partnerships to build brands
Dean Proudfoot, Dave Way and Phill Small answer questions around why the right creative...
Heart Saver takes top spot in David Awards
A business which is focused on saving lives, Heart Saver NZ, has taken out the...
Designing the customer engagement journey
Logan Wedgwood asks whether you’ve designed your customer experience to ensure...
Are you brand ready?
Building a brand is all about closing the gap between strategy and execution, and standing...
Moving through the ‘fog’ of marketing busyness
Logan Wedgwood helps you to take stock of your current marketing and...
Why we must sell less for more
Brian Richards, a leading brand strategist and founder of award-winning...
The subbies thriving in today’s construction cycle
Software and services provided by NZ Trade Group are all helping the country's trade businesses...
The absolute Do’s and Don’ts of Influencer Marketing
Four of New Zealand’s leading experts on social influencer marketing share their...