Full-scale loyalty programmes are expensive, complex and slow to roll out, but a gift card programme can deliver many of the same benefits in a fraction of the time, and customers pay you upfront for the privilege.
When consumers start watching every dollar, many businesses reach for familiar tactics: Bigger discounts, louder promotions and more urgent calls to buy.
Blitz Surf Shop has successfully navigated changing tides by combining bricks with clicks for an omnichannel approach to retail shopping.
We sit down with Loren Tomlinson, host of the Coffees and Content podcast and owner of The Social Collective for a discussion on social media for SMEs.
A humorous look at the challenge of customer service, and practical improvements small businesses owners can make.
Richard Conway on getting a return from your content marketing while having fun and leveraging AI.
A digital marketing specialist says businesses are missing a golden opportunity to significantly increase their visibility to online audiences by not implementing a method vital to boosting the performance of their website. Companies which include content and blogs on their websites should make internal linking of these articles a top priority to improve their search engine ranking, according to digital marketing specialist Michael Knowles. Michael (pictured), a former Google Skills Trainer and university lecturer, founded ROAR Digital Marketing in 2016 and is sharing his advice on internal linking to help businesses understand the positive impact Search Engine Marketing (SEM) has on their commercial and brand performance. The fundamentals of internal linking involve adding clickable links from one piece of content to another
Izzybots CEO Josh Lewthwaite on the importance of social media for brand success.
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AI is everywhere – but what technology is actually delivering real value for SMEs right now? Join NZBusiness for a panel discussion unpacking all things business tech and AI.
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