The power of the brand in a digital world
With more advertising spend allocated to digital channels due to cost efficiencies and data-led targeting, how does the power of the brand...
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Marketing
205 Articles
Why (and how) to network – even if you hate the idea
Don’t believe business networking is your thing? Perhaps you’ve been doing it all wrong. Carolyn Banks offers some networking...
Ecostore aims to be carbon neutral by year’s end
Ecostore has announced that its Australasian business will be carbon-neutral by the end of 2019, in ordern to address climate change. The...
In a special place
For the story behind Hamilton’s CBD Celebration Awards, NZBusiness put the questions to Vanessa Williams, GM of the organising...
Creativity: It’s logical really
Gary Cross continues his two-part series on branding – this month looking at the logical process, aka creative brief, behind ad campaigns...
Growth through insights
Marketing expert Nicole Crump explains how understanding consumers’ needs is vital for delivering what they need, and therefore growing...
Kiwis shop ‘NZ’ despite global e-tailers
Despite the rise of internationally headquartered e-tailers, a new report reveals that more than half of all Kiwi consumers still prefer to...
Your brand is more than a logo
Part one of a two-part series on branding by Gary Cross – defining the difference between a brand and a brand name, and explaining how to...
Putting your mark on marketing
Veronica Aris delivers clarity around implementing effective marketing and sales strategies, overcoming cross-border hurdles and some rules...
LAUGHS, LESSONS and new connections
Back from attending the recent Google Marketing Live conference in San Francisco, Richard Conway shares the sights and the lessons. Some of...
How to crack Facebook ads and generate leads for your business
Been running Facebook ads for your business, or are thinking about it? Kat Corbett explains how to generate business leads from the...
Obsess over your customers not over your competitors
Market leadership comes down to a fundamental belief and process, explains Darrell Hardidge. An obsession over customers and...
Storytech
The Storytech Story We’re Storytech and we exist to give every business affordable access to a world-class brand story. We created...
Designing brands: think ‘screen’, be seen
Brands need to be made to ‘screen’ and are increasingly designed from Instagram up, says brand building specialist Jonathan Sagar....
The magic of marketing
Small business owners who are looking to utilise marketing to grow their business should go back to basics, says Xero's Valerie...
Busting those SEO MYTHS
Richard Conway debunks six common myths surrounding search engine optimisation, and offers the simple truth about...
Fixing a snail’s-pace website
Richard Conway explains why website speed is more important than ever in business and what you can do to improve...
Sales leaders less confident about 2019: Study
Kiwi sales leaders are less confident about what 2019 has in store following a year in which fewer achieved their revenue targets,...
Breathing new life into brands
Auckland-based VOICE is a specialist agency not afraid to get into the regions to assist companies with branding. Principal Jonathan Sagar...
Following the leaders
Influencer marketing has taken the world by storm, and New Zealand is catching up fast. Georgia McGillivray explains how it works; how to...
Japan designer brand opens retail store at Sylvia Park
Auckland shoppers were greeted by the beating of traditional Japanese ‘Wadaiko’ drums yesterday – heralding the opening of MINISO’s...
Why customers behave the way they do
Businesses can no longer afford not to analyse customer behaviour. Chris Pescott, CEO of customer intelligence agency Perceptive, explains...
How personalised cross-selling grows businesses
Businesses should be aware of the benefits of personalised cross-selling. It increases basket sizes, can boost revenues and helps customers...
Nurture those leads
The biggest change in marketing history is upon us, says Logan Wedgwood, and it all depends on a new breed of marketer. In the “good old...
TRANSFORMATION BY DESIGN
Through his Wellington-based studio Robbie Carmichael delivers a fresh, bold, accessible design approach for brands wanting to stand...
Mastering the art of AdWords
Richard Conway shares seven ways to get the best ROI from your Google AdWords...
Social lessons
Content&Co is a social media agency born out of the brand building needs of Lewis Road Creamery. Three years on, its founders are in...
Doubling down on digital in the Amazon age
Craig Herbison's advice to retailers with limited online capability is to find ways to integrate...
Sales: are you looking at it all wrong?
It’s time to get real on sales forecasting. Logan Wedgwood turns traditional thinking around setting sales targets upside down. The end...
Making those 2018 marketing resolutions
Logan Wedgwood lends a helping hand to business owners who still haven't written their New...