Brands must find ‘New Zealandness’ to stay relevant: report
How should marketers connect with Kiwis in a post-COVID world? A new study has identified the trends to help brand strategists and CX...
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Marketing
220 Articles
All shipshape and Bristol fashion
Regular diversification and pivoting of their business model has seen Robert and Margie Baldock’s business Shipwreck Trading safely...
Why you shouldn’t dump your digital marketing spend
Yusuke Inui highlights the importance of seeking specialist marketing advice to fine-tune your digital marketing strategy in this...
Initiative to support domestic tourism
A new tourism industry initiative is set to bring domestic operators together in a bid to reinvigorate the industry in a post-COVID...
Fears driving companies to digital marketing
Business confidence isn’t just low, people are scared says the CEO of an online marketing agency that has been inundated with calls...
Buy NZ Made campaign to ease the pain
Buy NZ Made has launched a campaign challenging New Zealand businesses, manufacturers and producers to ‘make their way out’ of our...
Tech company launches national takeaway directory
A free nationwide directory has been launched by a Kiwi company to help Kiwis ‘support local’​ when it comes to selecting takeaway...
Marketing’s lockdown lessons
Jacquie Bennett offers five practical actions for business owners to take in order to emerge from the lockdown on a trajectory for...
How to beat Covid-19 paralysis
Kim Voon offers some advice to companies wrestling with fear and uncertainty from Covid-19 and business owners who are taking a...
Creating stories to grow strong brands
Husband and wife Nik Payne and Sarah Delany are devout believers in the theory that story comes before visuals when crafting a successful...
Tourism & hospitality must shift focus
New Zealand businesses in the tourism and hospitality industries need to shift focus away from inbound travellers to customers in their own...
Kiwi company joins pregnancy in sport support
New Zealand-based brand Cadenshae is one of a number of companies trying to shift societal views towards women, pregnancy and work. In 2013...
Neighbourly delivers leads and sales
Social networks are often in the spotlight for all the wrong reasons – yet they are a critical communications channel for businesses...
5 practical STEPS to improve your SEO
Richard Conway shares his best advice for driving customers to your website via Google search. With more than 3,000 updates annually, the...
Why you must measure the health of your brand
Alex Jordan explains how to go about measuring the health of your brand; determining whether it is going up, down, or nowhere at all....
Ch’i Drinks gets re-energised for the next decade
Twelve months after a buy-out, The Ch’i Drinks Workshop has a new location, new energy, and plans to expand the brand. It has been...
Podcasting made easy
Steve Hart has been podcasting since 2009. He explains the benefits of starting a podcast about your business, industry or...
The power of the brand in a digital world
With more advertising spend allocated to digital channels due to cost efficiencies and data-led targeting, how does the power of the brand...
Why (and how) to network – even if you hate the idea
Don’t believe business networking is your thing? Perhaps you’ve been doing it all wrong. Carolyn Banks offers some networking...
Ecostore aims to be carbon neutral by year’s end
Ecostore has announced that its Australasian business will be carbon-neutral by the end of 2019, in ordern to address climate change. The...
In a special place
For the story behind Hamilton’s CBD Celebration Awards, NZBusiness put the questions to Vanessa Williams, GM of the organising...
Creativity: It’s logical really
Gary Cross continues his two-part series on branding – this month looking at the logical process, aka creative brief, behind ad campaigns...
Growth through insights
Marketing expert Nicole Crump explains how understanding consumers’ needs is vital for delivering what they need, and therefore growing...
Kiwis shop ‘NZ’ despite global e-tailers
Despite the rise of internationally headquartered e-tailers, a new report reveals that more than half of all Kiwi consumers still prefer to...
Your brand is more than a logo
Part one of a two-part series on branding by Gary Cross – defining the difference between a brand and a brand name, and explaining how to...
Putting your mark on marketing
Veronica Aris delivers clarity around implementing effective marketing and sales strategies, overcoming cross-border hurdles and some rules...
LAUGHS, LESSONS and new connections
Back from attending the recent Google Marketing Live conference in San Francisco, Richard Conway shares the sights and the lessons. Some of...
How to crack Facebook ads and generate leads for your business
Been running Facebook ads for your business, or are thinking about it? Kat Corbett explains how to generate business leads from the...
Obsess over your customers not over your competitors
Market leadership comes down to a fundamental belief and process, explains Darrell Hardidge. An obsession over customers and...
Storytech
The Storytech Story We’re Storytech and we exist to give every business affordable access to a world-class brand story. We created...