Full-scale loyalty programmes are expensive, complex and slow to roll out, but a gift card programme can deliver many of the same benefits in a fraction of the time, and customers pay you upfront for the privilege.
When consumers start watching every dollar, many businesses reach for familiar tactics: Bigger discounts, louder promotions and more urgent calls to buy.
Tomorrow, the creative studio founded by Ben Crawford and Libby Oborn, has announced an opportunity for visionary businesses to win an extensive branding package. Worth over $50,000, the prize will enable the winner to launch their brand with a competitive advantage, maximising the impact for their business and beyond. With a team of experts in brand strategy, design, packaging, and digital development, Tomorrow helps businesses grow and scale through purposeful branding and storytelling. In 2012, Tomorrow was founded by siblings Ben Crawford (pictured below) and Libby Oborn (pictured above), who gained recognition after winning the first series of the popular home design challenge TV show The Block NZ. The company has evolved into a leading creative studio, working with businesses
Hanna Metz and Tim Warren explain how AI can be employed to adapt your brand voice in just the right way. A brand voice is more than a box to tick or a guidelines pdf collecting virtual dust in a shared folder. Brand voice is a dialogue, a two-way street that forms the foundation of a lasting relationship with the audience. A brand’s voice serves as its signature tune, a melody that sets it apart in a market buzzing with diverse tunes. This voice reflects a brand’s ethos, its values, and its personality. Yet, with the drive towards personalisation, how does a brand ensure it remains authentic while simultaneously tailoring its message to resonate with diverse audiences? AI proposes a
Podcasting is fast becoming one of the most popular channels New Zealanders are turning to for learning new information, connecting with like-minded communities and being entertained. Why should businesses consider this channel to reach their audiences? Because New Zealanders are listening in record numbers. In a 2022 study by Edison Research, it found 36% of New Zealanders aged 16+ listen to podcasts, with the majority of those listeners (54%) being 16-34. Thirty percent (30%) of those surveyed listened to a podcast in the past week, while the research showed monthly podcast listeners in New Zealand subscribe to an average of four podcasts. Hamilton-based public relations agency, HMC, has tackle the topic of business podcasting in the latest episode of its
There’s an audience for every business on TikTok, says Heather Claycomb, and the benefits in reaching a younger audience are significant. TikTok is not just for Gen Z, and businesses who do it well are reaping huge rewards, according to the director of Hamilton-based PR agency HMC. Heather says “if your business isn’t on the platform yet, now is a great time to be first and capture a loyal audience, because others will follow. “TikTok is not a trend, it is a platform that has changed the face of social media permanently. Our team believes most businesses will be on it within the next five years.” HMC has helped several businesses lean into TikTok and overcome any pre-conceived perceptions they may
Get your story right and it has the power to transorm everything you do in your business. Jacquie Walters explains how. I’ve come to understand that marketing success boils down to a simple equation: Story+relationship+opportunity = profile Your story matters because it helps people understand why you do what you do. Your story matters because if people buy into your ‘why’ it’s the basis of their loyalty to you and your products or services. Do you know what your story is? Do you know how to build a compelling story that people will remember and repeat to others? Your story isn’t a list of the things you do or the features of your products or services. It’s about the benefits
Are you taking a short-sighted view on your marketing? Logan Wedgwood takes you down the road to lasting customer relationships. Let’s start with a thought experiment. Picture this: I’ve just handed you $100,000. Not in a suitcase. I just stood in front of you and physically handed you brick after brick of one-hundred-dollar notes, banded together. Cold hard cash. Stop thinking about that luxury trip to the islands; this money has to be used to grow your business. There are a few catches though. Once you run out, it’s gone. Forever. No more money. So, every single dollar you spend must achieve a positive and lasting return. You have the full responsibility to choose how you deploy that money before
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AI is everywhere – but what technology is actually delivering real value for SMEs right now? Join NZBusiness for a panel discussion unpacking all things business tech and AI.
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