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Digital signs of the times
September 21, 2015

Digital signage is being deployed right across the business spectrum. NZBusiness asks Wallflower CEO Tony Scott why the technology is now...

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Beyond the backyard
April 21, 2015

Redcactus is a Kiwi brand strategy and packaging design agency that’s made a name for itself overseas. NZBusiness caught up...

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To patent or not to patent
March 23, 2015

Potential investors are often quick to ask about patent protection, but are patents really worth the paper they are written on?...

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Visual Attraction
March 23, 2015

Where is digital marketing technology taking businesses in 2015? Donovan Jackson covers some of the more exciting...

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Guerilla tactics key to growth
February 2, 2015

Intellectual property can be more valuable if paid for and acquired by a larger organisation, rather than the smaller organisation...

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Managing on mobile moments
June 11, 2014

The latest smartphone business apps and services are designed to operate businesses while on the run. Mobile apps are also powerful brand...

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Creating the perfect package
May 14, 2014

Whether you’re about exclusivity, value or have a unique story to tell, packaging for your product is a vital part of your marketing...

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The power of print
August 6, 2013

NZ Marketing Association chair Debra Hall is advising SME owner/managers to think more about how they can tailor their messages following...

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Marketing your ‘good idea’
June 11, 2013

Jonny Mole, CEO of Chilli, introduces the concept of ‘audience equity’ and its increasing relevance within the emerging...

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Online on a budget
March 19, 2013

Looking to optimise your online marketing spend? Get the basics right but be prepared to think outside the box as well. Kevin Kevany...

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Grow how?
February 12, 2013

Business owners need money, markets and management to get ahead, but without connections you’re not going to get...

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Predicting the unpredictable
November 13, 2012

Kevin Kevany interviews several leading crystal ball gazers on the rise of ‘effectiveness’, ‘responsive design’...

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A marketing state of mind
September 18, 2012

Marketing in 2012 is about getting the basics right before ‘moving into your client’s pocket’. By Kevin...

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Marketing on the new frontier
November 15, 2011

Kevin Kevany looks at online marketing in a world of hyper-connected, super-empowered individuals. How seriously should we be taking online...

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