Baby boomers misunderstood and untapped
Baby boomers, the country’s largest market segment, may be one of our most misunderstood and overlooked generations, according to...
Browse Category
Marketing
205 Articles
Is your brand output consistent?
Companies can spend thousands on marketing to differentiate their brand, yet lack a...
Making cash from the social mish mash
Mish Guru’s technology helps brands both manage their Snapchat content and access analytics to track how their campaigns are...
Digital signs of the times
Digital signage is being deployed right across the business spectrum. NZBusiness asks Wallflower CEO Tony Scott why the technology is now...
How mobile ‘micro-moments’ are changing business
Google New Zealand’s Tony Keusgen explores how mobile phones are fundamentally changing...
Beyond the backyard
Redcactus is a Kiwi brand strategy and packaging design agency that’s made a name for itself overseas. NZBusiness caught up...
To patent or not to patent
Potential investors are often quick to ask about patent protection, but are patents really worth the paper they are written on?...
Visual Attraction
Where is digital marketing technology taking businesses in 2015? Donovan Jackson covers some of the more exciting...
Guerilla tactics key to growth
Intellectual property can be more valuable if paid for and acquired by a larger organisation, rather than the smaller organisation...
Engage your base for social media success
SocialCentiv CEO and co-founder Bernard Perrine outlines seven ways businesses can connect with friends and...
Creating social media success for your business
If growing your company’s social media offering is on the wish list, here're some key factors to take into account before...
Keeping the customer satisfied
Mat Wylie shares some lessons business has taught him and his ten tips for winning and retaining...
Managing on mobile moments
The latest smartphone business apps and services are designed to operate businesses while on the run. Mobile apps are also powerful brand...
Creating the perfect package
Whether you’re about exclusivity, value or have a unique story to tell, packaging for your product is a vital part of your marketing...
Is your marketing message a hot date?
Like to know what’s stopping your marketing turning into sales?Justin Cunningham offers some helpful strategies for attracting and...
2nd Session Now available! Watch the video on applying social media to your marketing mix
If you’re serious about growing your business but not sure where to apply your limited marketing resources to achieve this growth...
Seven reasons to monitor the competition’s patents and how
With the pace of business and speed of technology ever increasing, even a small difference that gives one company’s products or services...
The power of print
NZ Marketing Association chair Debra Hall is advising SME owner/managers to think more about how they can tailor their messages following...
Attracting and retaining the best talent
Jonny Mole, CEO of Chilli, introduces the concept of “audience equity” and its increasing relevance within the emerging...
Marketing your ‘good idea’
Jonny Mole, CEO of Chilli, introduces the concept of ‘audience equity’ and its increasing relevance within the emerging...
Online on a budget
Looking to optimise your online marketing spend? Get the basics right but be prepared to think outside the box as well. Kevin Kevany...
![200068150-001[1]](https://nzbusiness.co.nz/wp-content/uploads/2016/06/200068150-0011-300x230.jpg "Grow how?")
Grow how?
Business owners need money, markets and management to get ahead, but without connections you’re not going to get...
Predicting the unpredictable
Kevin Kevany interviews several leading crystal ball gazers on the rise of ‘effectiveness’, ‘responsive design’...
![Smartphone-connectivity-best-concept-[Converted]](https://nzbusiness.co.nz/wp-content/uploads/2016/06/Smartphone-connectivity-best-concept-Converted-300x226.jpg "A marketing state of mind")
A marketing state of mind
Marketing in 2012 is about getting the basics right before ‘moving into your client’s pocket’. By Kevin...
Marketing on the new frontier
Kevin Kevany looks at online marketing in a world of hyper-connected, super-empowered individuals. How seriously should we be taking online...