The 4 types of customers: how websites can capture them
Looking to convert more leads into sales from your website? As Cornelius Boertjens...
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Marketing
217 Articles
Gifting the beautiful honey
Pure Manuka Honey, the company behind the ‘ultra-premium’ Three Peaks brand, has...
Très bon, Mr Clareburt
Who in their right mind would give up a high-paying sales job to develop and launch A...
Stopping counterfeits at the border: using Customs notices to protect your IP
Most New Zealanders are aware that counterfeiting takes place, and that counterfeit products make it into our shops. But not so many people...
Building a bridge to the export economy
Spencer Bailey explains how Facebook tools are being utilised to manage marketing in...
Les MIlls undergoes digital marketing transformation
In response to growing customer demand, Les Mills International has embarked on an ambitious...
Boosting your digital marketing ROI with automated email funnels
For many SMEs, creating an effective email marketing campaign represents a potential...
Building a bridge to the export economy
Finding new customers in offshore markets can be tough going for Kiwi exporters introducing...
How to rank on Google
SEO guru Richard Conway reveals Google’s top three ranking...
Is the Internet killing traditional small businesses?
Chris Price suggests the rise of the Internet could be the death knell for the traditional small mom-and-pop Kiwi business and the...
Social media – love, lust and listening
Sarah Pearce explains the importance of social media platforms for connecting with customers and...
Change & Disruption
Richard Conway lists seven shifts in trends and behaviours that will help shape digital marketing strategies for businesses in...
Protecting potential
Intellectual property (IP) might be tough to get to grips with, but you must nail it down if you want long-term success in international...
Baby boomers misunderstood and untapped
Baby boomers, the country’s largest market segment, may be one of our most misunderstood and overlooked generations, according to...
Is your brand output consistent?
Companies can spend thousands on marketing to differentiate their brand, yet lack a...
Making cash from the social mish mash
Mish Guru’s technology helps brands both manage their Snapchat content and access analytics to track how their campaigns are...
Digital signs of the times
Digital signage is being deployed right across the business spectrum. NZBusiness asks Wallflower CEO Tony Scott why the technology is now...
How mobile ‘micro-moments’ are changing business
Google New Zealand’s Tony Keusgen explores how mobile phones are fundamentally changing...
Beyond the backyard
Redcactus is a Kiwi brand strategy and packaging design agency that’s made a name for itself overseas. NZBusiness caught up...
To patent or not to patent
Potential investors are often quick to ask about patent protection, but are patents really worth the paper they are written on?...
Visual Attraction
Where is digital marketing technology taking businesses in 2015? Donovan Jackson covers some of the more exciting...
Guerilla tactics key to growth
Intellectual property can be more valuable if paid for and acquired by a larger organisation, rather than the smaller organisation...
Engage your base for social media success
SocialCentiv CEO and co-founder Bernard Perrine outlines seven ways businesses can connect with friends and...
Creating social media success for your business
If growing your company’s social media offering is on the wish list, here're some key factors to take into account before...
Keeping the customer satisfied
Mat Wylie shares some lessons business has taught him and his ten tips for winning and retaining...
Creating the perfect package
Whether you’re about exclusivity, value or have a unique story to tell, packaging for your product is a vital part of your marketing...
Is your marketing message a hot date?
Like to know what’s stopping your marketing turning into sales?Justin Cunningham offers some helpful strategies for attracting and...
2nd Session Now available! Watch the video on applying social media to your marketing mix
If you’re serious about growing your business but not sure where to apply your limited marketing resources to achieve this growth...
Seven reasons to monitor the competition’s patents and how
With the pace of business and speed of technology ever increasing, even a small difference that gives one company’s products or services...
The power of print
NZ Marketing Association chair Debra Hall is advising SME owner/managers to think more about how they can tailor their messages following...