Whāriki and Facebook partner to grow Māori digital economy
The Whāriki Māori Business Network has partnered with Facebook to offer free digital skills training to grow the Māori digital economy...
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Marketing
220 Articles
Five crucial things to do to succeed online
Cathy Mellett walks you through the critical steps that will ensure your business is seen, heard and found online. One of the things I’ve...
Bringing New Zealand tourism to the world
Michael Nees is encouraging the tourism industry and other sectors to use digital technology to meet the demand for visitor experiences in...
Digital marketing for SMEs: how to thrive in 2021
Digital marketing is a fundamental part of any business’s growth and potential. Get it right and you’re well on your way, but getting...
A new way to get your business in the news
Have you always wanted to advertise on Stuff but thought it was out of reach for a small or medium-sized business? Those days are long...
The first step to retail success: Knowing your customer base
Gordana Redzovski explains the four different kinds of shoppers retailers encounter, in order to help them fine-tune their customer...
Boxing Clever: 9 Tips for Strategic Marketing Success
Small business marketing strategist Lucy Nichols walks you through the process of creating an effective marketing strategy for your...
Try Local bolsters tourism and hospo industry
Try Local is an online marketing platform encouraging Kiwis to ‘support local’ and assist New Zealand’s hard-hit tourism and...
How do you know when it’s time to rebrand?
Tauranga-based business owner Sarah Jesson recently managed a re-branding exercise for her business and shares her top five...
The power of the story
What is brand storytelling and why does it matter for SMEs? Gabrielle Dolan, a global expert on business storytelling and real...
New social app helps small business
Go is a new social app helping to empower New Zealand’s small businesses, particularly those that were hit the hardest across...
Kiwi businesses must take environmental action
Businesses must continue to burden as much responsibility as government in driving transformation to decarbonize the economy, says The...
Podcasting: time-tested and relevant
Kane Power explains why in 2021 podcasting has never been more relevant for your business’s marketing. Have you ever wanted the platform...
The 2021 trends influencing NZ’s retail resurgence
Gordana Redzovski delivers some 2021 trend advice for New Zealand’s remarkably resilient retail business owners – to help them succeed...
A burger with a side of trade mark law
Like managing any key asset, there are several considerations to managing brands/trade marks, which once registered, every trade mark owner...
The power and pitfalls of story-telling
For business owners, sharing your story and being more visible online is more imperative today than ever before. Getrude Matshe explains...
![Greg_Cross[1]](https://nzbusiness.co.nz/wp-content/uploads/2020/11/Greg_Cross1-300x151.png "NZ’s ingenuity story hits key offshore markets")
NZ’s ingenuity story hits key offshore markets
New Zealand Story has launched an international awareness campaign promoting the unconventional and ingenious elements of the Kiwi psyche...
Making your business stand out in the experience economy
Mark Carter shares five ways to make your business stand out in today’s experience economy. It’s simply a matter of...
Tipple truck taps into trend
While some drinks and hospitality businesses have been struggling, there is a corner of the industry that is flourishing. Meet entrepreneur...
Design tips for visually engaging social content
With some simple tactics and tools Canva’s Angela McDougall and Facebook’s Liz Harper explain how to create effective...
Free ads for 10 Kiwi businesses
In July Warehouse Stationery announced it was offering $240,000 of it’s ad space to ten small businesses, plus the creative...
5 steps to creating a standout online presence
Nicola Moras shares five steps to help your business perform online – five steps to guarantee that you stand out from the...
Mastering the omnichannel: A retail sales strategy
If you’re a retailer looking to implement a holistic omnichannel sales strategy, Gordana Redzovski offers some advice to help you...
Social media app connects businesses with customers
Vippa is a social-powered mobile-marketing platform developed and owned by New Zealand locals that connects businesses with customers...
Quirky spin on finding deals to eat, sleep and play
Try Local is a new start-up that collates and showcases deals and promotions within New Zealand's accommodation, activities and eateries...
Kiwi made products page becomes online shopping platform
Popular Facebook group, New Zealand Made Products, has partnered with design and innovation company Indigo, to launch online shopping...
Sailing business awarded Zero Carbon Certification
Abel Tasman Sailing Adventures has recently been awarded “Zero Carbon” certification through EKOS, an international non-profit...
Supply issues just nuts for manufacturer
Nelson manufacturer Pic’s Peanut Butter is revisiting the craft of peanut butter making due to peanut supply challenges. ...
Call for shake-up in food packaging
A post-Covid change to New Zealand’s food labelling is needed to support local producers and manufacturers of food, says local...
Warehouse Stationery donates ad-space to businesses
Warehouse Stationery is offering $150,000 of it’s ad space to ten small businesses, plus the creative firepower from a leading...