Marketing for people and planet
What is ethical marketing in 2023? Why is it so vital to the ongoing success of your business? NZBusiness sat down with Katherine Dewar, MD...
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Marketing
223 Articles
Hybrid shopping the future but human element at risk
The future of retailing is unfolding, and it’s hybrid – a combination of online shopping and in-person. Kiwi retailers need to adapt...
How to build a high performing website
Amy Miocevich explains the seven essential S’s that will empower your website to perform at its best and drive those crucial sales....
For the love of locally made food & drink
The Good Food Collective is growing in popularity with Kiwis wanting to consume less processed items and do something good for the...
SMEs hitting election year pause must think again
Anybody in business can tell you that a customary but inexplicable inertia and indecisiveness infects Kiwi SMEs in election years....
What self-promotion can do for your business
Many capable business owners are missing the opportunity to stand out as media experts, and promote themselves as an industry leader,...
Customer feedback tools not just for big guns
A new customer feedback platform is empowering SMEs to see what their customers are thinking in real-time and make improvements to grow the...
New initiative supports Kiwi-owned businesses
A new online shopping platform has been launched; designed to connect New Zealanders to Kiwi-owned businesses. Buy Kiwi has the goal of...
A comprehensive social media marketing guide
You may think you have your social media strategy sussed, but it’s important to remember that the playing field is constantly being...
Downturn necessitates loyalty initiatives
Rising interest rates, a looming recession, plus inflation, all combined make for a perfect storm that will put huge pressure on retailers....
How to personalise your rewards programme
Fancy having your university fees covered by your customer loyalty scheme? University fees, divorce legal fees, shiny orthodontic braces...
How Performance Max changes paid search
Twelve months after its launch, Richard Conway reviews the benefits of Google’s automated targeting technology. Multiple decades in the...
Sales, marketing and money
Logan Wedgwood shares some marketing tactics that can lift your business in a recession. When things get difficult financially, the natural...
Time to address e-commerce returns processes
Kiwi retailers’ current returns processes are frustrating customers and losing those businesses a good deal of money, says a leading...
Unwrapping 2023’s video marketing trends
Webflicks’ Lou Harness explains the latest video marketing trends for 2023 and beyond. You don’t need to be told, again, about the...
CX the key to reviving travel industry
As NZ's tourism industry shifts its focus to long-term recovery, marketers must leverage insights-led customer engagement to generate...
RedMint Media shares a strategy to leverage social media in 2023
With the ever-increasing popularity of video content, it’s more important than ever for small business owners to leverage the power...
Why content-based marketing is King
Rob Keating explains why you should be investing more into a content-based marketing strategy. In today’s crowded and competitive...
Rockit launches partnership with skateboarding sensation
Rockit Apple out to take a bigger bite out of the US market thanks to a new partnership with skateboarding sensation, 14-year-old Olympic...
NZ’s eCommerce sector failing the customer experience
A New Zealand eCommerce expert is worried that the art of retail may be become lost to the cookie cutter approach currently...
How brands can build resilience with affiliate marketing
As New Zealand experiences high inflation, and concerns over rising prices hit consumer sentiment and spending, brands may need...
The power of emotion in social media messages
New research: Were Kiwi companies tweeting empathetic messages during the global pandemic because they really cared, or so they would...
How’s your Xmas gifts returns policy?
Online retailers are being urged not to make gift returns a nightmare this Christmas for customers. One of the most important ways an...
How to create TikToks to promote your brand
Werk’s Robbie Lawton presents a Tiktok tips to help you harness the entertainment platform’s marketing and promotional benefits. If you...
Giving marketers the secret sauce
Good Gravy is promoting itself as a marketer’s ‘secret sauce’ – a nimble team of advertising experts with a recipe for...
Getting the best from your sponsorships
How can organisations still get bang for their buck from sponsorships in this digital age? Sarah Geel reveals all. Since the rise of...
The startup out to fix corporate gifting
Helen McLaren and Clare Gallaher’s start-up business aims to eliminate the token “eco-friendly” gift box and introduce a new...
Are Kiwi e-commerce sites failing users with disabilities?
Few Kiwi e-commerce sites meet even the basic accessibility standards for Internet users with disabilities. It’s vital online shopping...
Catch and keep: The power of retention
Mat Wylie explains how instilling a culture of customer retention and great experiences both empowers your team and boosts profits. There...
Changing the way businesses think about social media
For many business owners social media has a reputation for being ‘too hard’ and a ‘time-wasting pain’. Christine Westbury is on a...