Unwrapping 2023’s video marketing trends
Webflicks’ Lou Harness explains the latest video marketing trends for 2023 and beyond. You don’t need to be told, again, about the...
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Marketing
209 Articles
CX the key to reviving travel industry
As NZ's tourism industry shifts its focus to long-term recovery, marketers must leverage insights-led customer engagement to generate...
RedMint Media shares a strategy to leverage social media in 2023
With the ever-increasing popularity of video content, it’s more important than ever for small business owners to leverage the power...
Why content-based marketing is King
Rob Keating explains why you should be investing more into a content-based marketing strategy. In today’s crowded and competitive...
Rockit launches partnership with skateboarding sensation
Rockit Apple out to take a bigger bite out of the US market thanks to a new partnership with skateboarding sensation, 14-year-old Olympic...
NZ’s eCommerce sector failing the customer experience
A New Zealand eCommerce expert is worried that the art of retail may be become lost to the cookie cutter approach currently...
How brands can build resilience with affiliate marketing
As New Zealand experiences high inflation, and concerns over rising prices hit consumer sentiment and spending, brands may need...
The power of emotion in social media messages
New research: Were Kiwi companies tweeting empathetic messages during the global pandemic because they really cared, or so they would...
How’s your Xmas gifts returns policy?
Online retailers are being urged not to make gift returns a nightmare this Christmas for customers. One of the most important ways an...
How to create TikToks to promote your brand
Werk’s Robbie Lawton presents a Tiktok tips to help you harness the entertainment platform’s marketing and promotional benefits. If you...
Giving marketers the secret sauce
Good Gravy is promoting itself as a marketer’s ‘secret sauce’ – a nimble team of advertising experts with a recipe for...
Getting the best from your sponsorships
How can organisations still get bang for their buck from sponsorships in this digital age? Sarah Geel reveals all. Since the rise of...
The startup out to fix corporate gifting
Helen McLaren and Clare Gallaher’s start-up business aims to eliminate the token “eco-friendly” gift box and introduce a new...
Are Kiwi e-commerce sites failing users with disabilities?
Few Kiwi e-commerce sites meet even the basic accessibility standards for Internet users with disabilities. It’s vital online shopping...
Catch and keep: The power of retention
Mat Wylie explains how instilling a culture of customer retention and great experiences both empowers your team and boosts profits. There...
Changing the way businesses think about social media
For many business owners social media has a reputation for being ‘too hard’ and a ‘time-wasting pain’. Christine Westbury is on a...
Why ethical marketing is the way of the future
What is ethical marketing all about and why should your business engage in more ethical marketing practices? Alex Ford provides the...
The best content strategies start with trust
Rachel Klaver explains how to create a successful trust-building content strategy by looking after the five main stages in a customer...
Ready for your close up?
Webflicks Founder/Producer Lou Harness shares ten ways to prepare for your on-camera appearance. In this age of remote working and...
Fiji brands make presence felt
The FTCNZ has strengthened business relations between Fiji and New Zealand further by showcasing Fiji’s finest skincare brands at a...
Trust in brands drives consumer spending
Results from a recent Adobe study of more than 1,000 New Zealand consumers and 100 senior business leaders reveals a strong correlation...
How to find your ideal international client
Want to build relationships with your ideal international clients? Cynthia Dearin has four steps that will help get you...
7 easy stages to make your business thrive
Business and marketing strategist Judy Celmins explains the seven stages that can develop the heart of your business and grow it. If blood...
National distribution deal for new petfood brand
Petfood brand WildHQ has secured national distribution with Fresh Choice supermarkets only one month after launching at the Nelson Saturday...
How to fine-tune your website’s performance
Richard Conway explains some simple SEO techniques that business owners can use to edge the competition. The past two years have cemented...
How Covid has shaped our spending
The pandemic has forced us to look more closely at our spending habits and consider the impact of where and how we’re spending our...
Innovative immersive remote access retail model
An innovative new retail model developed by a Kiwi social enterprise is set to provide a solution for consumers wanting to trial products...
Leveraging the latest social media trends
Social media is a valuable marketing tool for any business when it’s done well, writes Sarah Geel. She examines the latest social...
Customer relationships a saviour post-Covid
Customer relationships will need some work after becoming frayed by pandemic restrictions and social distancing, says digital marketing...
Comvita brings magic of the hive to life
Comvita has announced a new collaboration with Microsoft, with the creation of an immersive multi-sensory consumer experience powered by...