TikTok’s self-serve advertising platform for SMBs

August marks a significant milestone in the evolution of TikTok For Business in New Zealand as it launches its new self-service advertising platform.

TikTok celebrates storytellers and since launching the TikTok For Business platform in Australia and New Zealand it says it has witnessed the positive impact that creativity and storytelling from brands has on the TikTok community.

“On TikTok, brands have the opportunity to create meaningful content that speaks to the community and invites them in to join a conversation,” says Simon Connolly, SMB Team Lead, Global Business Solutions, for TikTok Australia and New Zealand. “And what’s truly unique is that advertisers can place their brand at the forefront of innovative storytelling and creative content to connect to audiences in ways they can’t elsewhere.

August marks a significant milestone in the evolution of TikTok For Business in New Zealand as it launches the new TikTok For Business Ads Manager, a self-service advertising platform which does exactly this, he says.

“Our powerful platform designed for small and mid-size businesses makes it seamless, easy and efficient for brands to meaningfully connect with the TikTok community and make a lasting impact. “For us, it’s important that Kiwi businesses can easily tap into the creativity of our diverse community, reach new audiences and optimise marketing campaigns within an easy-to-use platform. Think of our self-serve advertising platform as a one-stop-shop for SMBs to create, promote and connect with our vibrant TikTok community,” says Connolly.

“In addition to this, we’ve also just made life even easier for small businesses by partnering with Shopify, the e-commerce platform that makes buying and selling online simple. Our collaboration means Kiwi Shopify entrepreneurs can create TikTok ads and track results all without leaving the Shopify dashboard.

“We like to make it simple for all businesses while helping them embrace new ideas, trends and insights in a scalable way that resonates with the TikTok community. Brands are an important part of the TikTok experience, and we’ve seen that our community loves connecting with the brands they’re passionate about.”

In a recent study, 88 percent of TikTok users said that they discover new content that they enjoy while using the app, and about half of users said they discover new products through advertisements posted by a product or brand*.

TikTok self-serve advertising tools

“Our self-service TikTok For Business Ads Manager empowers businesses of all sizes to reach their ideal customers on TikTok through a simple interface,” explains Connolly.

With new creative tools and performance features designed with small businesses in mind, he says it’s now easier than ever to start activating at scale on the platform.

“To access our self-serve platform, all SMBs have to do is head to TikTok For Business, register and create a TikTok For Business account.”

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*Source Nielsen custom Authenticity Study commissioned by TikTok, Persons 18+ 5/1/2020 – 6/19/2020