Creative studio seeks business-for-good brand

Tomorrow, the creative studio founded by Ben Crawford and Libby Oborn, has announced an opportunity for visionary businesses to win an extensive branding package. 

Worth over $50,000, the prize will enable the winner to launch their brand with a competitive advantage, maximising the impact for their business and beyond. With a team of experts in brand strategy, design, packaging, and digital development, Tomorrow helps businesses grow and scale through purposeful branding and storytelling.  

In 2012, Tomorrow was founded by siblings Ben Crawford (pictured below) and Libby Oborn (pictured above), who gained recognition after winning the first series of the popular home design challenge TV show The Block NZ. The company has evolved into a leading creative studio, working with businesses to design and deliver their brand experiences.   

The Brand For Good Competition presents the opportunity for a purpose-led business to launch its product or service into market via a full-scale brand development process, completely free of charge. The prize covers brand strategy, identity creation, packaging design, website development, PR, and digital marketing strategy, and is open to businesses of all sizes and sectors, provided the idea is seeking to do good.   

Ben urges purpose-led businesses and entrepreneurs to enter. “We’re seeking the businesses and brands that seek to shape our tomorrow. You could be any scale, any industry. A brand-new start-up, or established business with a brand-new launch ahead. As long as your purpose is to do good, we could help you achieve it. Together, let’s design your tomorrow, today.

“Creating a new brand is an amazing opportunity to make decisions that influence and shape what tomorrow looks like,” says Ben. “This competition represents our commitment to helping those businesses who are shaping the future make their mark.” 

An expert judging panel comprising of serial purpose-led entrepreneur Brianne West, founder of Ethique, business growth advisor Toss Grumley from Wolf + Fox, and Tomorrow’s Ben Crawford, will carefully evaluate the entries. The shortlisted finalists will have the opportunity to pitch their vision directly to the expert panel, who will select the ultimate winner. 

Businesses and organisations can enter the Brand For Good Competition at www.tomorrowstudio.co.nz/brand-for-good, with entries closing on Friday 24th November at 5pm.