• About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
ExportNews

Kiwiso store provides new Chinese market opportunity

Alpha Group has announced the opening of a new New Zealand retail experience for the Chinese market, and for New Zealand brands its a unique opportunity. The first Kiwiso store opened in Xiamen in […]

Glenn Baker
Glenn Baker
September 3, 2021 2 Mins Read
1K

Alpha Group has announced the opening of a new New Zealand retail experience for the Chinese market, and for New Zealand brands its a unique opportunity.

The first Kiwiso store opened in Xiamen in the Fujian Province on September 2nd, giving Kiwi businesses the opportunity to introduce premium New Zealand products to the Chinese market through a well-established industry player.

The store features more than 30 New Zealand wellness products including natural foods, personal care, skincare, intimate care, and mother and baby products.

Alpha Group, a successful health supplement business in China with its own direct-to-consumer sales channels, has an active database of almost one million customers.

David Gao, Alpha Group CEO says Chinese consumers are increasingly seeking healthier lifestyles and premium wellness products.  
“Kiwiso enables New Zealand businesses to get their premium locally-made wellness products into the Chinese market, leveraging from Alpha Group’s extensive knowledge of the market and consumers and capitalising from our existing customer base.” 

Mike Arand, Kiwiso Commercial Lead adds, “New Zealand suppliers are able to sell their products to Kiwiso in New Zealand, we then take care of the logistics, customs clearance and marketing to the Chinese market.”

An April 2021 NZTE report(link is external) on the exporting challenges and responses of New Zealand businesses outlined that, as competition within the Chinese consumer market grows, New Zealand businesses have been struggling to build brand awareness and find the right partners and channels for their products.

Peter Butler, Director of Forest Herbs Research, one of 30 suppliers who has experienced these challenges, says that they had struggled to differentiate themselves in a saturated consumer market.

“This partnership has opened new doors for us in the Chinese market that we could not open on our own. It is difficult to make connections and build trust when we are so far away, and Covid-19 has made this even more challenging as we attempt to virtually establish a brand and develop business connections.”

Visitors to the new Kiwiso store in Xiamen enjoy an immersive virtual reality experience and sections of the 1,000 square metre store will feature an interactive touch floor with a map of New Zealand showcasing key locations. Visitors will also be able to virtually try biking in well-known locations, sky-diving, and other iconic Kiwi experiences.

“In China, New Zealand is recognised for its beauty and its clean green brand. The in-store interactive experience helps to further tell the country-of-origin story, giving consumers a flavour of where the products have come from,” says Gao. 
   
Michael Zhang, the Acting New Zealand Consul-General in Guangzhou, says the opening of the new Kiwiso store highlights the benefits of New Zealand’s strong relationship with China. 
“New Zealand’s relationship with China is one of our most significant and trade has been a particularly successful story within that relationship. It is great to see new channels opening up to allow New Zealand products to make it into the hands of Chinese consumers.” 

Alpha Group has plans to open an additional 40 Kiwiso stores throughout China over the next three years and to increase its product range to 80 in the next six months.  

For more information about Kiwiso click here: https://www.kiwisowellness.com

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Bala2
Previous

AI tech tool addresses diminishing communication skills

NZIBA Category Awards 2021
Next

Finalists announced for International Business Awards

Next
NZIBA Category Awards 2021
September 5, 2021

Finalists announced for International Business Awards

Previous
August 31, 2021

AI tech tool addresses diminishing communication skills

Bala2

Subscribe to our newsletter

NZBusiness Digital Issue – March 2025

READ MORE

The Latest

From redundancy to resilience

May 16, 2025

Episode 16: Bryce Marsden on sustainable impact through education, youth and environment

May 15, 2025

The high cost of leadership neglect

May 14, 2025

Why making Auckland a Tech Hub makes sense

May 14, 2025

Is AI making us happier? Why some Kiwi leaders would trade coffee for Generative AI

May 13, 2025

Step back to move forward – how Kiwi business owners can unlock growth

May 12, 2025

Most Popular

NZBusiness Digital Issue – June 2024
Understanding AI
Navigating economic headwinds: Insights for SME owners
How much AI data is generated every 60 seconds? New report reveals global AI use
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co

Related Posts

Final speaker lineup announced for Ignite ‘25 Growth Summit

April 30, 2025

New data reveals why Kiwi SMEs are borrowing

April 28, 2025
Lilah McDonald WaterUs

Teenage social entrepreneur on a mission to install 100 drinking fountains

April 24, 2025

SME confidence climbs as economic outlook turns positive, survey

April 14, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability