NZBusiness December 2013

NZBusiness December 2013

COVER STORY
The Optimisers

They’re specialists in the art of search engine optimisation and were judged supreme heroes in small business at The David Awards 2013. NZBusiness catches up with Pure SEO’s Richard Conway and his all-action cast of optimisers.

FEATURES
Learning the hard way

Export lessons resulting from the headline events of 2013.
Seeds of success
Meet the natural health drink company with an award-winning business plan.
Who will buy my business?
Kevin Kevany asks the experts how to ensure the best possible outcome when selling your business.

ACHIEVERS
Have problem, will solve

Wellington-born business analysis consultancy Redvespa is ten years old and growing fast.
That visible difference
IT consultancy OptimalBI delivers insight through business data. MD Victoria MacLennan reveals why they’re so successful.
Paws for thought
Navigating the many twists and turns in the business career of Sonja Petersen.

HELP DESK
How well do you know your customers?
Rachel Reynolds explains the importance of creating a brand experience.
Join the Culture Club
Identifying the value in creating a positive staff culture.
R&D tax breaks: a new proposal
Why thinking and not doing can hold you back
Are your bids full of it?
The final instalment in a series on bidding strategy.

REGULARS
Briefcase
Biz Diary
Soapbox
The Exit Factor
Question Time
Biz Tech
Biz Books     
Customer Excellence
Franchise File
Marketing Maestro
Export Report
Employment Matters
On Accounts
 Issues with Balls