NZBusiness + Management Digital Issue – September 2023
In this issue: Is the use of AI in business disrespectful to customers? Generative AI in the manufacturing sector. Deepfake scams: Every business leader should be prepared A โLeanโ approach
In this issue: Is the use of AI in business disrespectful to customers? Generative AI in the manufacturing sector. Deepfake scams: Every business leader should be prepared A โLeanโ approach
Using his own intelligence, Bill Bennett discusses AIโs current and potential uses for business owners. Artificial intelligence is no longer the stuff of science fiction. Itโs here and itโs all
Get your story right and it has the power to transorm everything you do in your business. Jacquie Walters explains how. Iโve come to understand that marketing success boils down
Richard Conway shares his companyโs experience in transitioning to Googleโs new AI Search Generative Experience. Everything is going to change. Whilst we have been using AI within advertising platforms for
Are you taking a short-sighted view on your marketing? Logan Wedgwood takes you down the road to lasting customer relationships. Letโs start with a thought experiment. Picture this: Iโve just
Jo Douglas highlights alternative methods of responding to bad behaviour in the workplace. Those who work in the employment law space are realising the extent to which psychological complexities contribute
In this issue: Is the use of AI in business disrespectful to customers? Generative AI in the manufacturing sector. Deepfake scams: Every business leader should be prepared A โLeanโ approach to boosting New Zealandโs productivity. How to avoid your security team โquietly quittingโ due to alert fatigue Should I stay or should I go? The very real business considerations for AI and privacy. Implications for governance. Read here:
Using his own intelligence, Bill Bennett discusses AIโs current and potential uses for business owners. Artificial intelligence is no longer the stuff of science fiction. Itโs here and itโs all around us. If you are active online you probably come across it most working days. Corporations raced to adopt artificial intelligence (AI). They use it to automate everyday processes as they look to cut costs and navigate skills shortages. T However, the results arenโt always great from their customersโ point of view. Quality can suffer. Mistakes are made. Customers can find it frustrating to speak to a robot or exchange text with a chatbot when they want to talk to a human. Yet thereโs no question AI can have an
Get your story right and it has the power to transorm everything you do in your business. Jacquie Walters explains how. Iโve come to understand that marketing success boils down to a simple equation: Story+relationship+opportunity = profile Your story matters because it helps people understand why you do what you do. Your story matters because if people buy into your โwhyโ itโs the basis of their loyalty to you and your products or services. Do you know what your story is? Do you know how to build a compelling story that people will remember and repeat to others? Your story isnโt a list of the things you do or the features of your products or services. Itโs about the benefits
Richard Conway shares his companyโs experience in transitioning to Googleโs new AI Search Generative Experience. Everything is going to change. Whilst we have been using AI within advertising platforms for many years, the launch of Chat GPT in November 2022 and the subsequent tsunami of new AI businesses since has launched this technology into the mainstream. As a marketing agency owner, it is business critical for both us and our clients to ensure we utilise the technology in a safe, effective, and secure manner. To this end, my company identified the worldโs leading expert in AI and marketing and engaged her to help us transition effectively. In May 2023, Google announced the beta launch of its new AI Search Generative
Are you taking a short-sighted view on your marketing? Logan Wedgwood takes you down the road to lasting customer relationships. Letโs start with a thought experiment. Picture this: Iโve just handed you $100,000. Not in a suitcase. I just stood in front of you and physically handed you brick after brick of one-hundred-dollar notes, banded together. Cold hard cash. Stop thinking about that luxury trip to the islands; this money has to be used to grow your business. There are a few catches though. Once you run out, itโs gone. Forever. No more money. So, every single dollar you spend must achieve a positive and lasting return. You have the full responsibility to choose how you deploy that money before
Jo Douglas highlights alternative methods of responding to bad behaviour in the workplace. Those who work in the employment law space are realising the extent to which psychological complexities contribute to, or are connected to, many employment problems such as undesirable behaviour or conduct in the workplace, poor performance or disengagement. The two are, many times, inextricably linked. Causation, attribution of fault, and then negative outcomes (such as loss of a job) are often the focus of employment issues from a legal perspective. Yet the real underlying reason why someone has transgressed is often left untouched, and therefore likely to happen again. Employers must follow an investigation before they can decide if someone is at fault and before
Upcoming event
Thursday 28 May 2026 | 7:00am โ 9:30am
๐ New Zealand International Convention Centre, 101 Hobson Street, Auckland
Join us for a practical, insight-led morning exploring how Kiwi businesses are navigating todayโs conditions and unlocking new growth opportunities in 2026.
Latest issue
Read the March issue of NZBusiness, focused on intentional growth โ with practical insights, expert perspectives, and real-world stories.
Latest articles
