What the experts say about social media
Richard Conway went to five highly respected social media experts to share their best advice for business owners. Social media is an important and effective channel to engage with, and
Richard Conway went to five highly respected social media experts to share their best advice for business owners. Social media is an important and effective channel to engage with, and
Lizzi Whaley explains why she is focused on designing her business for a happy, healthier world. Two things have prompted me to think more about mental health recently. One is
Straight-talking GoFi8ure executive director Lisa Martin has concerns about an ongoing issue …..
Cathy Mellett walks you through the critical steps that will ensure your business is seen, heard and found online. One of the things I’ve witnessed, time and time again, is
Using his own business as an illustration, James Nicolle has six top tips for employers looking to create the happiest workplace possible. At Boost we take happiness at work very
Daniel Taylor says any New Zealand business can consider itself a potential exporter, as long as it meets two simple criteria. Not so long ago, most Kiwis thought exporting meant
Richard Conway went to five highly respected social media experts to share their best advice for business owners. Social media is an important and effective channel to engage with, and market to, your target audience. Whilst I’m not a professional social media expert, I manage to get inbound leads on a weekly basis through LinkedIn and have even had business through Twitter. LinkedIn is my main channel for business-to-business social media. I have about 6,000 followers and I try and put up informative, educational, and positive posts for my audience to engage with. At no point do I post salesy messages or engage with keyboard warriors. This month I have reached out to five social media experts I know and
Lizzi Whaley explains why she is focused on designing her business for a happy, healthier world. Two things have prompted me to think more about mental health recently. One is the global coronavirus pandemic and the other is that May was Mental Health Awareness Month in the United States. It’s interesting to note that in New Zealand we devote a week in September/October to raise awareness of mental health, whereas in the US the issue is of such concern that the campaign stretches over an entire month. The pandemic, and the effects of lockdowns and other restrictions, have also put mental wellbeing top of mind, in particular around how our staff have fared. This has not just been a focus
Straight-talking GoFi8ure executive director Lisa Martin has concerns about an ongoing issue …..
Cathy Mellett walks you through the critical steps that will ensure your business is seen, heard and found online. One of the things I’ve witnessed, time and time again, is businesses spending large amounts of time and money to be seen and found online. In many cases, it is not having the impact and not working as well as they want. I am a numbers person and have spent the past 13 years working with tradies, franchises and larger enterprises. Prior to founding Net Branding in 2009, I had spent 30 years in information services management and advisory. Early on, I recognised both the potential and pitfalls for businesses in regard to social media and websites. Here are five crucial
Using his own business as an illustration, James Nicolle has six top tips for employers looking to create the happiest workplace possible. At Boost we take happiness at work very seriously, so much so that we measure it every month and compare it to industry benchmarks. We even won an award for our sector in team happiness across the globe. Why is employee happiness so important to a business? Happiness is linked strongly to engagement and productivity. If we can maintain a genuine happiness across the organisation, we can help our teams be more engaged in the work they do, which leads to higher productivity. Here’s what you can do in your business or organisation to impact your own employee
Daniel Taylor says any New Zealand business can consider itself a potential exporter, as long as it meets two simple criteria. Not so long ago, most Kiwis thought exporting meant shipping bulk commodities to a market somewhere on the other side of the globe. This is no longer the reality. In 2021, technology has quite literally opened up a world of new opportunities. At NZTE, we have seen an exciting transformation unfold in recent years. New exporters are emerging from all parts of New Zealand, and with just about any offering you can imagine. The whole face of exporting has changed enormously in a fairly short space of time, and it is technology that is driving this change. You no
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