NZ Business August 2022

Pikpok - staff sml

Why the worldโ€™s buying our technology

Tech exports now make up New Zealandโ€™s second biggest export sector. Graeme Muller highlights a remarkable success story. Covidโ€™s long tail continues to wreak havoc on the tourism sector, while

Web3

A new way to use the Internet

Now is the time to start learning about Web3. Richard Conway explains what it means for you and your business. One thing that is hugely important to me as a

Happy customer rating

Catch and keep: The power of retention

Mat Wylie explains how instilling a culture of customer retention and great experiences both empowers your team and boosts profits. There are few things more powerful to your business than

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The best content strategies start with trust

Rachel Klaver explains how to create a successful trust-building content strategy by looking after the five main stages in a customer journey. As a marketing strategist and trainer for small

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Avoiding insolvency

Peri Finnigan reveals the warning signs, the fundamentals of business liquidity and cashflow management, and what happens when a company ultimately fails.

Pikpok - staff sml

Why the worldโ€™s buying our technology

Tech exports now make up New Zealandโ€™s second biggest export sector. Graeme Muller highlights a remarkable success story. Covidโ€™s long tail continues to wreak havoc on the tourism sector, while at the same time super charging New Zealand tech exports. In the first half of 2021 New Zealandโ€™s tech exports exceeded tourism, meat, wood and fruit exports to become the second largest export sector behind dairy. Massive growth in global demand for technology solutions is being driven by multiple factors. As people around the world stayed at home during the Covid-driven lockdowns demand for interactive media and online games delivered $276 million in new revenue and 222 new jobs across the Aotearoa game development sector in 2021. However, while Kiwi

Web3

A new way to use the Internet

Now is the time to start learning about Web3. Richard Conway explains what it means for you and your business. One thing that is hugely important to me as a business owner is to understand and utilise new technology in order to evolve our product offering and maintain a competitive advantage. It is for this reason that I recently started a new business in the Web3 space called Toru Creative, alongside Wendy Thompson, the founder of Socialites, and Omer Hazar (Web3 maven).  Since we have launched the business, I have realised how many people have no idea what Web3, NFTs (non-fungible tokens) or DOAs (decentralized autonomous organisations) even are. Therefore, I have put together a brief summary of some of

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Addressing cross-border issues on employee privacy

Jo Douglas explains what one significant change to the Privacy Act means to the cross-border exchange of information on employees. As an employer, you will likely be involved in collecting personal information about those who work for you. This process of information gathering commonly starts at the interview stage and will carry on throughout the employment relationship.   Information you hold about staff must be protected, and safeguards put in place to make sure that you manage the use and disclosure of that information only as necessary for a legitimate and lawful business purpose.   With the common use of cloud-based services for processing information and centralised administrative processes for larger companies, it is possible that information may be transferred beyond

Happy customer rating

Catch and keep: The power of retention

Mat Wylie explains how instilling a culture of customer retention and great experiences both empowers your team and boosts profits. There are few things more powerful to your business than delivering an exceptional experience and keeping your customers coming back. In fact, data from Frederick Reichheld of Bain & Company shows that increasing customer retention rates by just five percent can increase profits by up to 95 percent. Thatโ€™s a solid foundation to get through leaner times, get an edge over competitors, and invest more back into your business. Having received and analysed more than six million pieces of feedback for our clients at Customer Radar, we know that itโ€™s the customer experience that makes or breaks a businessโ€™s ability

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The best content strategies start with trust

Rachel Klaver explains how to create a successful trust-building content strategy by looking after the five main stages in a customer journey. As a marketing strategist and trainer for small businesses I have taught everything from how to change the colour on a Canva design, write a caption, or create a Tiktok. These are all skills we all need to magically know to market our own small businesses (or at least know enough to be able to brief someone else), and often they are far easier to do once youโ€™ve been given a few tips here and there. The hardest part of creating content is to trust. Trust that you will attract your ideal customers and they will want to

GettyImages-467972399 copy

Avoiding insolvency

Peri Finnigan reveals the warning signs, the fundamentals of business liquidity and cashflow management, and what happens when a company ultimately fails.