NZBusiness December 2007

OVER STORY: WHAT DRIVES Ms BOSHIER?
Enormously talented, ambitious, and with a bubbly enthusiasm – Lucie Boshier epitomises a new breed of emerging young fashion entrepreneurs in this country. Editor Glenn Baker discovers what drives this savvy young business woman.
The x-port file:
RIDING A ROLLER-COASTER YEAR
2007 will go down as one of the most difficult years for exporters. However, that hasn’t prevented some outstanding performances by individual companies. NZBusiness reviews Export Year 2007 and the predictions for 2008.
FIVE TOP EXPORT PERFORMANCES
Campbell Aero Classics commands a niche market on the world aviation stage.
Chris Parker takes a simple idea and grows Register-A-Company into a multi-million dollar business.
Cognition Consulting provides a superb example of creative Kiwi enterprise finding markets.
Endace has set growth records offshore and we reveal the sharp marketing mind of its new CEO.
Bob Mills took the initiative to secure the Haka brand; now his clothing is selling strongly in the US.
FOREX from THE EXPERTS
SMEs are seeking professional expertise to manage their forex and currency markets strategy, as
Ruth Le Pla reports.
FAIR TRADING
Cracking overseas markets can be frustrating and time-consuming. But, as Patricia Moore discovers, international trade fairs can speed the process considerably.
THE LESS TRAVELLED ROAD
Many small businesses ignore ICT support until they need it. But then what? Which support models are advisable and what should they cover?
Vikki Bland reports.