
No more filing monkeys
IP protection should be a means to add value to a business, not just for attracting investment, but also as a revenue generator through licensing and other arrangements, says Rachel Colley.

IP protection should be a means to add value to a business, not just for attracting investment, but also as a revenue generator through licensing and other arrangements, says Rachel Colley.

Dunedin-based start-up Hail creates websites and publishes digital communications instantly across all channels. It’s a one-stop shop for getting your content out into the marketplace, and it’s going places fast.

If you’ve applied to the usual commercial lenders for a modest business loan and been turned down, then Microwise may be able to help.


Webscope is a great example of how a merging of skill-sets and a collaborative team culture can result in more than satisfactory outcomes for clients.

A new highly engaging generation of software has the power to super-charge any organisation’s worker productivity. John Jones explains the how and the why. ‘Gamification’ might just sound like another

IP protection should be a means to add value to a business, not just for attracting investment, but also as a revenue generator through licensing and other arrangements, says Rachel Colley.

Dunedin-based start-up Hail creates websites and publishes digital communications instantly across all channels. It’s a one-stop shop for getting your content out into the marketplace, and it’s going places fast.

If you’ve applied to the usual commercial lenders for a modest business loan and been turned down, then Microwise may be able to help.


Webscope is a great example of how a merging of skill-sets and a collaborative team culture can result in more than satisfactory outcomes for clients.

A new highly engaging generation of software has the power to super-charge any organisation’s worker productivity. John Jones explains the how and the why. ‘Gamification’ might just sound like another one of those hyped-up buzz words bubbling out of wide-eyed techies extolling their magical Gen-Y answers to yet more problems that once didn’t even seem to exist. And, in all honesty, that can be quite a fitting description when the concept’s taken to extremes. But for business leaders willing to chew the meat and spit out the bones, there are some genuinely revolutionary insights in gamification that have the power to super-charge organisations’ productivity. The key factors behind this potential are pretty well encapsulated by a few words – such
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