NZBusiness June 2013

A clear marketing strategy and ongoing sales and communication skills training are two areas Kiwi SMEs need to place greater priority on.
Ambrose Blowfield says it’s time to learn from the big multinationals.

Eyeing up a business? Heard the horror stories, but still keen to give it a go and be your own boss? This special guide walks you through the issues faced when going into business for the first time. By Glenn Baker.

The franchise business model is still responsible for kick-starting business careers all over the country. Patricia Moore has this update for franchise buyers.

Richard Horne has posted a colourful work career. But now the star of Renters has found his true passion in business – managemyproperty – a Wellington property management company he’s looking to franchise nationally. By Kevin Kevany.

Jonny Mole introduces the concept of ‘audience equity’ and its increasing relevance within the emerging ‘connection economy’. In a three-part minseries, he outlines how the concept applies to the functions of Selling, Marketing and Recruiting within an ambitious business.