Nurture those leads
The biggest change in marketing history is upon us, says Logan Wedgwood, and it all depends on a new breed of marketer. In the “good old days” marketing brought in
The biggest change in marketing history is upon us, says Logan Wedgwood, and it all depends on a new breed of marketer. In the “good old days” marketing brought in
Business ownership is a true test of character and self-belief – as Sarah Sparks discovered from Hip Group’s Jackie Grant. Hip Group is a hospitality goliath turning over $40 million
NZBusiness June Issue – OUT NOW A GAME OF CONES If you’re an Auckland business owner, a lot of what you’ll read in this month’s cover story will come as no
If you’re an Auckland business owner, a lot of what you’ll read in this month’s cover story will come as no surprise. Depending on where your business is located, you
Successfully engaging and retaining the best people and driving business results requires new understanding, new processes, and new technology…
The biggest change in marketing history is upon us, says Logan Wedgwood, and it all depends on a new breed of marketer. In the “good old days” marketing brought in leads and the sales department made quick work of closing a sale – converting those leads into customers. Nowadays, however, it’s safe to say that times have changed. Sales cycles and lead times have grown, and doing deals has become more complex. Add to this, too, the fact that marketing activities are having a more difficult time generating genuine leads – warm leads where customers are even close to ready to buy. So, why is this? My theory is that we – consumers and customers – are sick of it.
Business ownership is a true test of character and self-belief – as Sarah Sparks discovered from Hip Group’s Jackie Grant. Hip Group is a hospitality goliath turning over $40 million annually from 12 sites across Auckland, and employing nearly 500 people. If they do not grow it, bake it or make it, they source it direct from the farm to the table. Fourteen years ago though, Hip Group was just a neighbourhood nipper, a humble sum of one called Café on Kohi. The dream then is the same now; “to create really great service in a casual café environment”, says co-founder Jackie Grant. It’s clear that the success of Hip Group has been built on values like empathy, courage, curiosity
NZBusiness June Issue – OUT NOW A GAME OF CONES If you’re an Auckland business owner, a lot of what you’ll read in this month’s cover story will come as no surprise. Depending on where your business is located, you may have already been experiencing the frustrations and fallout from Auckland’s construction boom – it seems there is a tower crane on almost every commercial corner, and a lane blocked on every street. The purpose of our ‘City of Cones’ story is to acknowledge the all-round difficulties Auckland’s growth is causing businesses; to give the issue some perspective and to provide some practical solutions in order to successfully trade through the disruption. There is help out there if you ask for
If you’re an Auckland business owner, a lot of what you’ll read in this month’s cover story will come as no surprise. Depending on where your business is located, you may have already been experiencing the frustrations and fallout from Auckland’s construction boom – it seems there is a tower crane on almost every commercial corner, and a lane blocked on every street. The purpose of our ‘City of Cones’ story is to acknowledge the all-round difficulties Auckland’s growth is causing businesses; to give the issue some perspective and to provide some practical solutions in order to successfully trade through the disruption. There is help out there if you ask for it. Auckland has never seen growth on the scale
Successfully engaging and retaining the best people and driving business results requires new understanding, new processes, and new technology…
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Read the March issue of NZBusiness, focused on intentional growth — with practical insights, expert perspectives, and real-world stories.
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