NZBusiness May 2018

Customer focus-Lego

Talk to your customers

Logan Wedgwood reveals the best three questions that can improve your business this year. I’ve heard it said that 2018 is ‘The Year of the Customer’, and I have to

Kati Kasza 2 Evolu -CREDIT_Margot_Duane

Lessons that go skin deep

Sarah Sparks rides the roller-coaster of business ownership with Evolu founder Kati Kasza, and discovers the learnings run deep. Evolu botanical skincare started 21 years ago as a “well-funded hobby”,

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FROM THE EDITOR

NZBusiness May Issue – OUT NOW A DIGNIFIED, SATISFYING EXIT This magazine has always prided itself on delivering a balanced mix of stories that generally fall under the three headings

Customer focus-Lego

Talk to your customers

Logan Wedgwood reveals the best three questions that can improve your business this year. I’ve heard it said that 2018 is ‘The Year of the Customer’, and I have to say that it’s about time. It’s encouraging to see more and more businesses competing (and building customer loyalty!) through the development of a culture of ‘Extreme Customer Focus’. One of the latest business buzzwords (or phrases) you may have heard, the term Extreme Customer Focus tends to get thrown around. By way of explanation it’s much as it sounds – and basically consists of ensuring your internal culture and ¬your people work together to deliver on an exceptional set of customer service rules.  Seems obvious, right? However, this is more

Kati Kasza 2 Evolu -CREDIT_Margot_Duane

Lessons that go skin deep

Sarah Sparks rides the roller-coaster of business ownership with Evolu founder Kati Kasza, and discovers the learnings run deep. Evolu botanical skincare started 21 years ago as a “well-funded hobby”, when founder and MD Kati Kasza (pictured above) was a long-haul flight attendant. Back then it was a cottage industry of ‘Kati’s creams’ inspired by a practical herb guide gifted by her herbalist mother.  After five years of “peaks and troughs” the business was paying salaries. Today Evolu (‘to evolve’ in French) embodies its name literally. It has grown into an award-winning globally distributed skincare brand that “continues to evolve even to this day because that’s what businesses do”, says Kasza.   Evolu’s purpose is to serve all so they have

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FROM THE EDITOR

NZBusiness May Issue – OUT NOW A DIGNIFIED, SATISFYING EXIT This magazine has always prided itself on delivering a balanced mix of stories that generally fall under the three headings of inspiration, education and information. This month we’re putting a little more emphasis on education, with articles covering risk management, raising capital, sustainable procurement, business culture and values – as well as Richard Conway’s excellent piece on how, and why, he stepped back from the operational side of his business. A move which he describes as both “liberating and rewarding”. Taking that subject several steps further is our cover story this month on selling your business and succession strategies – a subject which, I am sure, is on the minds