Data analytics and privacy: What SME retailers need to know?
Retailers are harnessing data analytics to boost sales and customer experience, but with great power comes great responsibility, writes...
As retail continues to evolve with digital transformation, customer expectations around convenience, personalisation, and seamless experience are rising sharply. For SMEs, the ability to deliver consistent loyalty experiences across physical stores, e-commerce sites, apps, and marketing channels isn’t a nice-to-have, it’s essential to staying relevant. This series, brought to you by Tranxactor, will explore how businesses can create robust omni-channel loyalty ecosystems that enhance customer retention, drive increased spend, and future-proof their retail model.