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Books

Branson’s Secret Sauce

You might be surprised to learn that one of Richard Branson’s secrets of success is ‘listening’. Indeed, listening, along with learning and laughter are all part of what he refers […]

Cathy Parker
Cathy Parker
October 16, 2014 One Min Read
425

You might be surprised to learn that one of Richard Branson’s secrets of success is ‘listening’. Indeed, listening, along with learning and laughter are all part of what he refers to as the ‘secret sauce’ that has made Virgin a successful company for more than 40 years.
Now Sir Richard reveals all in
his first book on leadership –
The Virgin Way.
Of course, it’s no conventional guide to leadership – he tackles everything from getting the best out of your staff to public speaking, and offers observations on everything from mission statements to remote working to staff parties and April Fool’s Day. Read Branson’s unique insights into the qualities leaders need today, and how business must contribute to a sustainable future.

RRP: $39.99 – published by Random House. ISBN 978-07535-19882

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Cathy Parker
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Cathy Parker

Experience of Governance and management corporate and private companies. Sectors include media, automotive, leasing and engineering. Experience in Business building via aquisition and organic growth and directing a business in a VUCA environment. Strong interest and knowledge in IT, digital industries, media, sales, technology and management. Regular writer in business and automotive area. Specialties: Media, Governance,Automotive IT & Digital, Engineering, Sales

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