• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
Books

Branson’s Secret Sauce

You might be surprised to learn that one of Richard Branson’s secrets of success is ‘listening’. Indeed, listening, along with learning and laughter are all part of what he refers […]

Cathy Parker
Cathy Parker
October 16, 2014 One Min Read
921

You might be surprised to learn that one of Richard Branson’s secrets of success is ‘listening’. Indeed, listening, along with learning and laughter are all part of what he refers to as the ‘secret sauce’ that has made Virgin a successful company for more than 40 years.
Now Sir Richard reveals all in
his first book on leadership –
The Virgin Way.
Of course, it’s no conventional guide to leadership – he tackles everything from getting the best out of your staff to public speaking, and offers observations on everything from mission statements to remote working to staff parties and April Fool’s Day. Read Branson’s unique insights into the qualities leaders need today, and how business must contribute to a sustainable future.

RRP: $39.99 – published by Random House. ISBN 978-07535-19882

Share Article

Cathy Parker
Follow Me Written By

Cathy Parker

Experience of Governance and management corporate and private companies. Sectors include media, automotive, leasing and engineering. Experience in Business building via aquisition and organic growth and directing a business in a VUCA environment. Strong interest and knowledge in IT, digital industries, media, sales, technology and management. Regular writer in business and automotive area. Specialties: Media, Governance,Automotive IT & Digital, Engineering, Sales

Other Articles

dv617062_0
Previous

Cool Connections

Brian-Meredith-A_2_0_0
Next

Marketing Maestro – Mind what you say, and do

Next
Brian-Meredith-A_2_0_0
October 16, 2014

Marketing Maestro – Mind what you say, and do

Previous
October 16, 2014

Cool Connections

dv617062_0

Subscribe to our newsletter

NZBusiness Digital Issue – December 2025

READ MORE

The Latest

How to build trust through authentic sustainability communication

March 3, 2026

Strongest small business sales growth in three years recorded in December

February 26, 2026

AI expert Nyssa Waters on closing the gap in SME adoption

February 25, 2026

Why getting the foundations right matters for franchise success

February 25, 2026

Fraud losses surge as Kiwi businesses struggle to keep pace with AI-driven attacks

February 25, 2026

Simon Squibb on why anything is possible, and small businesses matter more than ever

February 19, 2026

Most Popular

Breaking the mould
Shaping a new business model
The David Awards 2025 NZB
Entries now open for The David Awards 2025
Episode 18: Crafting luxury with purpose, the Deadly Ponies story
From Nelson to the world

Related Posts

Better: Authentic thought leadership without the ick

July 10, 2024
Nathan 4

How to run a business without borders

June 12, 2023
WooWoo for Women

Beating the business misfit blues

April 4, 2022
John Angell (lo res)

How to succeed at being your own boss

November 26, 2020
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability