Market Update Malaysia

Cameron Gordon, partner at INCITE talks to ExporterToday and NZBusiness editor Glenn Baker about what’s happening on the ground in the Malaysian F&B sector, and what it means for New Zealand food and beverage brands.

Topics covered include:

• Malaysian market performance during Covid-19 and how it’s looking now, at the three-quarter mark of 2021 for New Zealand exporters.
• The unique characteristics and requirements of the Malaysian export market that New Zealand firms should be aware of, including Halal certification and parallel importing.
• Why exporters should consider Malaysia as a first market to develop as part of their South East Asia export strategy.
• Opportunities for New Zealand exporters in the Malaysian market, emerging trends and advice to help exporters get successfully started.

If you are a New Zealand food and beverage brand with plans to grow your ASEAN export business, you may wish to join the ASEAN Food & Drink Exporters Forum.