
No more filing monkeys
IP protection should be a means to add value to a business, not just for attracting investment, but also as a revenue generator through licensing and other arrangements, says Rachel Colley.

IP protection should be a means to add value to a business, not just for attracting investment, but also as a revenue generator through licensing and other arrangements, says Rachel Colley.

Dunedin-based start-up Hail creates websites and publishes digital communications instantly across all channels. It’s a one-stop shop for getting your content out into the marketplace, and it’s going places fast.

If you’ve applied to the usual commercial lenders for a modest business loan and been turned down, then Microwise may be able to help.


Webscope is a great example of how a merging of skill-sets and a collaborative team culture can result in more than satisfactory outcomes for clients.

A new highly engaging generation of software has the power to super-charge any organisation’s worker productivity. John Jones explains the how and the why. ‘Gamification’ might just sound like another

Succeeding with seemingly insurmountable tasks is all about breaking them down into small steps, explains Cath Vincent. Have you ever made a ‘to do’ list and written on it all the things that you’ve already done just to have the satisfaction of ticking them off the list? Of course you have!Seems pretty pointless, right? Well, yes and no. Without really realising it, what you’re trying to do is create a sense of completion and satisfaction in the hope that feeling that way will encourage you to continue taking action – so you can keep enjoying that feeling of success. This is an entirely valid way of getting yourself into action. (An even better way is to do something that you

Patricia Bell states the case for employing a professional proofreader to review all your business’s written work before it’s released.

Peter and Dianne McDermott head a team of enthusiasts at Vintage Sport and Leisure – the company behind the Golden Oldies festivals and numerous other events. They could be retired, but they’re having way too much fun.

With more than 20 years experience in the trade industry, NZ Trade Group MD Andrewe Brown knew there was a smarter way to run a successful trade business. So he founded NZTG in 2006 with two other electricians.

Looking to exit your business? NZBusiness went to start-up developer/investor Marisa Fong, who’s been through the whole experience – to learn the when, why and how of leaving your business.

Creating a healthy workplace is not an overnight task, but Dr Frances Pitsilis offers some excellent advice for making a start.
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