NZBusiness May 2011

Group-of-people-man-with-megaphone

Leading from the front

In tough economic times good business leadership is more critical than ever. But what defines a successful business leader? And does the wide range of training opportunities available suggest the triumph of ‘nurture over nature’: leaders are made, not born and, with the right training, anyone can step up to the plate. Patricia Moore examines the issues of leadership development.

Texting-Happy

The wonderful world of GPS-based apps

GPS and location-based marketing has been described as “the final gold rush of Web 2.0 for SMEs”. Kevin Kevany reports. With Twitter’s ‘tweet traffic’ tumbling by ten percent in February alone, attention may be turning from the trivial to marketers coming-up with the right deal to motivate those nearby to drop in and ‘try one’.

NZBusiness-May-2011-Cover

NZBusiness May 2011

COVER STORY
Still booming after all those years
FEATURES
Leading from the front
For richer, for poorer
The wonderful world of GPS-based apps
Biz Revisited: Reach Me
 

Group-of-people-man-with-megaphone

Leading from the front

In tough economic times good business leadership is more critical than ever. But what defines a successful business leader? And does the wide range of training opportunities available suggest the triumph of ‘nurture over nature’: leaders are made, not born and, with the right training, anyone can step up to the plate. Patricia Moore examines the issues of leadership development.

Texting-Happy

The wonderful world of GPS-based apps

GPS and location-based marketing has been described as “the final gold rush of Web 2.0 for SMEs”. Kevin Kevany reports. With Twitter’s ‘tweet traffic’ tumbling by ten percent in February alone, attention may be turning from the trivial to marketers coming-up with the right deal to motivate those nearby to drop in and ‘try one’.

NZBusiness-May-2011-Cover

NZBusiness May 2011

COVER STORY
Still booming after all those years
FEATURES
Leading from the front
For richer, for poorer
The wonderful world of GPS-based apps
Biz Revisited: Reach Me