• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

Businesses worried about keeping customers

New Zealand’s SMEs are most concerned about keeping and satisfying existing customers in 2015, according to a recent Yellow NZ Business Confidence Survey. 

Glenn Baker
Glenn Baker
March 4, 2015 2 Mins Read
633
New Zealand’s small to medium enterprises (SMEs) are most concerned about keeping and satisfying existing customers in 2015, according to a recent Yellow NZ Business Confidence Survey. 
Commissioned by Yellow® and conducted by Colmar Brunton, the survey investigated the biggest concerns for businesses and found almost 8 out of 10 (77 percent) are concerned about satisfying existing customers. Of these, a third said this was something they were ‘very’ or ‘highly’ concerned about. 
Businesses are upbeat about the year ahead, particularly retail and wholesale businesses. More than half of those surveyed expect profit to grow in 2015 and only six percent anticipate a decrease. 
“We think that business owners are aware of how bombarded consumers are with messages from an ever-increasing number of channels. They know that it can be a full time job to maintain the status quo. Competition these days isn’t just a new shop a few streets over, it’s your competitor set online too,” says Yellow CEO Michael Boersen, in relation to the concerns about retaining customers. 
The survey also investigated the areas that business owners wanted to upskill in, to make their business more successful. Keeping up with marketing trends was a top concern for 41 percent of SMEs, however digital marketing was further down the list at just 34 percent. 
“What this tells us is SMEs are viewing digital marketing as a separate area, as opposed to a core part of their marketing. They might be missing a trick if they’re not prioritising digital, as an online presence can be a cost-effective and efficient way to be top of mind with customers,” says Boersen. 
Yellow ran the second of its highly successful event series, The Biz, across 10 cities and towns throughout New Zealand during February and March.

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Revbox
Previous

Revbox pitches online to take on the world

Next

Westpac Auckland Business Awards 2015 Launch Events

Next
March 5, 2015

Westpac Auckland Business Awards 2015 Launch Events

Previous
March 4, 2015

Revbox pitches online to take on the world

Revbox

Subscribe to our newsletter

NZBusiness Digital Issue – June 2025

READ MORE

The Latest

NZ businesses are stepping up nature action, survey

September 2, 2025

AI: Why Kiwi SMEs can’t afford to fall behind

September 2, 2025

AWS launches New Zealand cloud region with $7.5b investment

September 2, 2025

Loyalty beyond points

August 27, 2025

The proof is in the powder. Cleanery cuts packaging waste while going global

August 22, 2025

KiwiNet announces 2025 Research Commercialisation Awards finalists

August 20, 2025

Most Popular

Understanding AI
Economy, AI, and exports dominate 2025 business outlook
Still learning after all these years
NZBusiness Digital Issue – September 2024
Cecilia Robinson’s mission to revolutionise healthcare

Related Posts

AWS launches New Zealand cloud region with $7.5b investment

September 2, 2025

AI ambition outpaces infrastructure

August 20, 2025

Business for sale website NZBizBuySell acquired by Bizstats

August 14, 2025

Kiwis rank among world’s most entrepreneurial minds, study

August 7, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability