• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

Website seeks to disrupt online florist industry

An Auckland business entrepreneur has launched the first of its kind online florist website to benefit New Zealand florists and the public wanting to buy flowers.

Glenn Baker
Glenn Baker
March 13, 2016 2 Mins Read
418
An Auckland business entrepreneur has launched the first of its kind online florist website to benefit New Zealand florists and the public wanting to buy flowers.
Sri Kalakota, an experienced e-commerce professional passionate about web technologies, is having significant success with www.eflowerexpert.com to provide better deals for florists and customers. 
“Having worked with gifting e-commerce industry for some times, I know the way industry works. I found that real florists who are behind the scenes should be acknowledged and there is a potential problem that needs to be solved. The flower industry has been dominated by large companies for years.  
“I am confident that eflowerexpert.com will start solving this problem and bring more business to local florists who can’t afford advertising or marketing costs. Being on our platform helps businesses get more brand awareness and increased revenues due to global nature of the business.
“We started in January this year and we are now live in 14 countries. The response has been very encouraging from florists around the world. For New Zealand NZ florists who live in small towns, rural area or cities we can promote their brand without costing them anything.
“Florists who sign up to the platform keep their prices reasonable because customers can compare prices from other florists who list in the same area. This creates a competitive advantage among the florists to give the best price to their customers. It’s also more convenient and economical to buy from our platform and they have more choice and value for money. 
 “Every florist can have feedback survey reviews posted by customers. So far the response from the florists has been very encouraging. We review each florist signup carefully before approving them to list on our platform. Most of our florists have been in the industry for more than 20 years.”
Kalakota says 80 percent of New Zealand florists are small businesses working independently. Some of them don't have websites, they may not be tech savvy or it cannot afford to maintain a website. 
He says eflowerexpert.com provides the perfect platform for florists around New Zealand to join up for free and get more business directly from customers without having to own a website or market their brand. 
The eFlowerexpert.com website is a New Zealand based first peer to peer online market place for florists. Their platform enables customers to shop directly with local florists to bring them more business and create greater brand awareness. 
“The whole concept of eflowerexpert.com is about trying to disrupt the online flower industry. We are the only company in the world doing this. I am proud that this has started in New Zealand 
“Other online companies are customer-facing who control the inventory, putting up stock images on their websites. Eflowerexpert.com in contrast is a peer to peer two-sided platform which allows florists to login, define their own price control the inventory and show real flowers on the website. 
“Florists power our website and have freedom to choose their own price. Customers can contact florists with the messaging tool that’s built into the system. It’s a win-win situation for customers and florists who get visibility across the world.”

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Richie, Peter and Lorde
Previous

Spotlight celebrates 20 years with crafty Kiwis

Hunting Lodge
Next

Pioneering winery on the market

Next
Hunting Lodge
March 13, 2016

Pioneering winery on the market

Previous
March 13, 2016

Spotlight celebrates 20 years with crafty Kiwis

Richie, Peter and Lorde

Subscribe to our newsletter

NZBusiness Digital Issue – June 2025

READ MORE

The Latest

Review: Future Tech & Your Business event

July 10, 2025

Simon Bridges on AI, SME curiosity, and building billion-dollar niches

July 10, 2025

Start-up taps beer tech to deliver premium milk on tap

July 10, 2025

Knowledge has de-risked decision-making for pharmacist Kerryn Stokes

July 8, 2025

Beyond the full-time whistle

July 7, 2025

Your mid-year marketing reset: Five steps to unfreeze your strategy

July 7, 2025

Most Popular

Understanding AI
How much AI data is generated every 60 seconds? New report reveals global AI use
Navigating challenges: Small business resilience amidst sales decline
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co
How Quirky Campers’ bold marketing tactics drove award-winning success

Related Posts

NZ business optimism hits six-year high, 2degrees survey finds

June 18, 2025

Budget 2025 reaction: Business applauds investment incentives, concern over KiwiSaver changes

May 22, 2025

Budget 2025: SMEs seek tax cuts, less red tape as confidence wavers

May 21, 2025

Final speaker lineup announced for Ignite ‘25 Growth Summit

April 30, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability