Business in Fiji: two compelling joint ventures
With Fiji’s economy growing strongly and a wealth of incentives and assistance on offer, 2023 is the perfect time for Kiwi businesses to...
Author
Glenn Baker
Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.
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How Performance Max changes paid search
Twelve months after its launch, Richard Conway reviews the benefits of Google’s automated targeting technology. Multiple decades in the...
Sales, marketing and money
Logan Wedgwood shares some marketing tactics that can lift your business in a recession. When things get difficult financially, the natural...
All roads lead to a great customer experience
Mat Wylie shares advice on how you can recession-proof your business by focusing on your customers. Right now, with high interest rates and...
The FPA Act 2022: a complex new law
Jo Douglas describes how the new Fair Pay Agreements landscape affects your business. The Fair Pay Agreements Act 2022 is now law....
A 2023 Buyers’ Guide to Smartphones
Buyers face a bewildering array of smartphone options and prices in 2023. Our technology specialist Bill Bennett provides a guide to the...
Cautious optimism, confidence driving business owners
Liz Wotherspoon delivers a unique perspective on New Zealand’s SMB sector. As we leap into 2023, The Icehouse team is building on the...
Time to address e-commerce returns processes
Kiwi retailers’ current returns processes are frustrating customers and losing those businesses a good deal of money, says a leading...
Unwrapping 2023’s video marketing trends
Webflicks’ Lou Harness explains the latest video marketing trends for 2023 and beyond. You don’t need to be told, again, about the...
Give your brain a break
A power nap for the brain can provide you with a more productive workday. And all you have to do is let your mind wander, says app creator...
CX the key to reviving travel industry
As NZ's tourism industry shifts its focus to long-term recovery, marketers must leverage insights-led customer engagement to generate...
Kiwis worry about protecting their identity: survey
Most New Zealanders believe it is not easy to protect their information online and they find the idea of being more in control of their...
Getting over the starting line
“Don’t stop believing” is the message from MYOB as a new survey reveals 8 in 10 Kiwis have had business ideas but are held back by...
E-motorcycle made from hemp
Pioneering Wellington e-motorcycle maker FTN Motion has pulled off another incredible innovation – a plant-based bike body made from...
Planning is the name of the game
Rain-related events cancellations are heartbreaking for businesses after the COVID recovery and contingency planning is a must, says NZEA....
An etiquette guide for hybrid work
Poly, in partnership with renowned authority on modern etiquette Debrett’s, has created a guide for etiquette in the hybrid workplace....
Women with grey hair face workplace ageism
Age catches up to us all, but in the workplace, there remains a big difference in how men with grey hair are treated in comparison with...
Survey reveals opportunity to target ex-pats
A new snapshot of offshore Kiwi sentiment highlights necessity for New Zealand businesses to up their recruitment game. It’s no secret...
Why content-based marketing is King
Rob Keating explains why you should be investing more into a content-based marketing strategy. In today’s crowded and competitive...
Re-aligning your employees for success
How do you identify what drives your employees? How do you keep them totally engaged? Human behaviour specialist Hayden Brown has some...
Rockit launches partnership with skateboarding sensation
Rockit Apple out to take a bigger bite out of the US market thanks to a new partnership with skateboarding sensation, 14-year-old Olympic...
CO2 shortage severely impacting air exports
Air cargo exports of New Zealand products are being severely impacted by the critical shortage of liquid CO2 and dry ice, says the industry...
Compliance issues in an outsourced world
The current trend towards outsourcing for SMBs has been triggered by the rise of compliance issues for business owners, including the...
AI marketing tools a potential honey trap for SMEs
A Kiwi marketing agency is warning that the rise of AI tools such as copy.ai and ChatGPT could quickly turn into money or time traps...
NZ’s eCommerce sector failing the customer experience
A New Zealand eCommerce expert is worried that the art of retail may be become lost to the cookie cutter approach currently...
How to collaborate in a hybrid working world
Asha Page explains how small but meaningful changes can help your business deliver higher value outputs and help harness the full power of...
How to make 2023 the year of the Small Business
With talk of recession dominating headlines, it's hard to stay positive about the year ahead. But provided small businesses continue to do...
Waging war on microplastics
Tauranga-based Kristy Hunter and Stine Smith are the dynamic duo behind rising sustainable cleaning products brand Good Change. Their story...
How brands can build resilience with affiliate marketing
As New Zealand experiences high inflation, and concerns over rising prices hit consumer sentiment and spending, brands may need...
Farming for a better future
Nestled alongside the Mangaroa River in the Hutt Valley, Mangaroa Farms is on an inspiring journey of stewardship for the next generation....