Sales, marketing and money
Logan Wedgwood shares some marketing tactics that can lift your business in a recession. When things get difficult financially, the natural...
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Glenn Baker
Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.
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All roads lead to a great customer experience
Mat Wylie shares advice on how you can recession-proof your business by focusing on your customers. Right now, with high interest rates and...
The FPA Act 2022: a complex new law
Jo Douglas describes how the new Fair Pay Agreements landscape affects your business. The Fair Pay Agreements Act 2022 is now law....
A 2023 Buyers’ Guide to Smartphones
Buyers face a bewildering array of smartphone options and prices in 2023. Our technology specialist Bill Bennett provides a guide to the...
Cautious optimism, confidence driving business owners
Liz Wotherspoon delivers a unique perspective on New Zealand’s SMB sector. As we leap into 2023, The Icehouse team is building on the...
Time to address e-commerce returns processes
Kiwi retailers’ current returns processes are frustrating customers and losing those businesses a good deal of money, says a leading...
Unwrapping 2023’s video marketing trends
Webflicks’ Lou Harness explains the latest video marketing trends for 2023 and beyond. You don’t need to be told, again, about the...
Give your brain a break
A power nap for the brain can provide you with a more productive workday. And all you have to do is let your mind wander, says app creator...
CX the key to reviving travel industry
As NZ's tourism industry shifts its focus to long-term recovery, marketers must leverage insights-led customer engagement to generate...
Kiwis worry about protecting their identity: survey
Most New Zealanders believe it is not easy to protect their information online and they find the idea of being more in control of their...
E-motorcycle made from hemp
Pioneering Wellington e-motorcycle maker FTN Motion has pulled off another incredible innovation – a plant-based bike body made from...
An etiquette guide for hybrid work
Poly, in partnership with renowned authority on modern etiquette Debrett’s, has created a guide for etiquette in the hybrid workplace....
Women with grey hair face workplace ageism
Age catches up to us all, but in the workplace, there remains a big difference in how men with grey hair are treated in comparison with...
Survey reveals opportunity to target ex-pats
A new snapshot of offshore Kiwi sentiment highlights necessity for New Zealand businesses to up their recruitment game. It’s no secret...
Why content-based marketing is King
Rob Keating explains why you should be investing more into a content-based marketing strategy. In today’s crowded and competitive...
Re-aligning your employees for success
How do you identify what drives your employees? How do you keep them totally engaged? Human behaviour specialist Hayden Brown has some...
Rockit launches partnership with skateboarding sensation
Rockit Apple out to take a bigger bite out of the US market thanks to a new partnership with skateboarding sensation, 14-year-old Olympic...
CO2 shortage severely impacting air exports
Air cargo exports of New Zealand products are being severely impacted by the critical shortage of liquid CO2 and dry ice, says the industry...
AI marketing tools a potential honey trap for SMEs
A Kiwi marketing agency is warning that the rise of AI tools such as copy.ai and ChatGPT could quickly turn into money or time traps...
How to make 2023 the year of the Small Business
With talk of recession dominating headlines, it's hard to stay positive about the year ahead. But provided small businesses continue to do...
Waging war on microplastics
Tauranga-based Kristy Hunter and Stine Smith are the dynamic duo behind rising sustainable cleaning products brand Good Change. Their story...
How brands can build resilience with affiliate marketing
As New Zealand experiences high inflation, and concerns over rising prices hit consumer sentiment and spending, brands may need...
Farming for a better future
Nestled alongside the Mangaroa River in the Hutt Valley, Mangaroa Farms is on an inspiring journey of stewardship for the next generation....
The power of emotion in social media messages
New research: Were Kiwi companies tweeting empathetic messages during the global pandemic because they really cared, or so they would...
Kiwi start-up leads global payments revolution
Kiwi business Centrapay is driving a global revolution to overhaul how New Zealanders pay for goods and services. The company says this...
Mid-market businesses strong in face of economic downturn
Despite ongoing economic challenges hammering businesses, new insights show that our mid-market enterprises continue to demonstrate...
Small Business Franchisee of the Year’s success secrets
Northland-based Ben Coates has won the Small Business Franchisee of the Year award at the nation’s major franchise awards two years...
Sustainable Business Awards winners protecting people and planet
The Sustainable Business Network announced the winners of the 20th Sustainable Business Awards at an annual ceremony this week. The urgency...
Is it time to ditch the skip on construction sites?
Thanks to a new initiative, Hamilton company saveBOARD can now recycle 90 percent of soft plastic wastes on-site back into reusable...
North Shore business supports war-ravaged Ukraine
Kc Kombucha founder Gail Matthew has a friend living through the Ukraine war. A dollar from every bottle of her new flavour sold will...