
Protect the special sauce, then put a number on the AI
Evan Goldberg’s advice is the right place to start. For sales-led Kiwi businesses, the next step is proving what AI earns.

Evan Goldberg’s advice is the right place to start. For sales-led Kiwi businesses, the next step is proving what AI earns.

More small businesses are putting AI to work. Far fewer know what it tells their customers, and the experts don’t agree on where to start.

I went to Las Vegas for SuiteWorld and AI World expecting big bets on AI. Behind the bright lights, the smartest ones turned out to be the least flashy.

Prime Minister Christopher Luxon has argued that artificial intelligence presents New Zealand with more opportunities than threats. However, coming into the election, business leaders aren’t on the same page.

Eric Clark, CEO of Manhattan Associates, believes complexity is becoming a permanent part of the operating environment. Clark discusses why that can create opportunity, what other industries can learn from retail, and how technology and AI can help businesses manage it.

More than 80 percent of people don’t independently verify AI-generated information. As AI becomes the first place customers go for answers, that trust is creating a new challenge for New Zealand businesses.

AI is having its “peak hype” moment, but beneath the noise there is a very practical question most New Zealand business owners are asking: Will this actually help my business run better, or is it just another shiny tech distraction?

Most of the AI conversation right now is about what the technology will eventually do for everyone. Not much of it covers what you should actually start doing, this week, to make sure your business can use any of it. Let’s change that.
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