Fresh Marketing Breakfast: Using storytelling to ignite curiosity

Humans have told stories from the beginning of time. Fables of heroism, myths and legends that shine. What story will you tell to stand out as your customer’s hero?

Ignite your customer’s curiosity and convert them through a genuine desire and need that keeps them coming back for more. Join us at our Fresh Marketing breakfast to get a practical how-to on building content in-house. Great social and video content isn’t about needing loads of equipment you can’t afford, it’s about telling the right story, to the right people in a way they enjoy.

Learn from Little Giant about bite-sized storytelling and how short form narratives are building brand and product stories that demand your customer’s attention. If a picture is worth a thousand words, learn how to take a raw idea and bring it to life.

Dan Maas from Icebreaker will share how they drive creativity within their team. Join us as we discus:

• Product vs service – cultivating the right stories for different types of offerings
• Iterative marketing – how to grow your audience over time and cultivate a genuine connection
• Spreading the gospel – Building word-of-mouth to leverage a customer’s “good experience” and keep them coming back
• Learn it today, use it tomorrow – how to get your in-house team driving your creative and delivering content now

Outsourcing isn’t always an option, but with easy-access technology and intuitive drag-and-drop software you can buy yourself, you can start telling the stories your customers care about.

EMA Business Hub Auckland
145 Khyber Pass Road
Grafton Auckland