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Events

Strategic Marketing Conference

Blurring the lines between physical and digital experiences is the true art of total immersion brand story, blended digital and physical activations. Learn from Mercury’s Chief Marketing Officer about how […]

Glenn Baker
Glenn Baker
October 29, 2019 One Min Read
1.5K

Blurring the lines between physical and digital experiences is the true art of total immersion brand story, blended digital and physical activations.

Learn from Mercury’s Chief Marketing Officer about how to capture, convince and convert your customers through interactive brand experiences that build genuine relationships that keep them coming back thirsty for more. 

You will also be inspired by icebreaker’s Global Head of Digital Content, DDB’s Chief Marketing Strategist, SweeneyVesty’s General Manager, award-winning customer experience strategist Russell Douglas, the writers of Air New Zealand’s safety videos and more, at this year’s Strategic Marketing Conference.

Join the conversation as they discuss topics such as:

  • Navigating new customer behaviours, expectations and how they manifest in the digital world
  • Idea generation & content creation – Video marketing that your customers actually care about
  • Case study: Managing your brand through a crisis
  • Storytelling for brand leaders, marketers and innovators: how to sell new ideas to contemporary consumers and internal stakeholders
  • Brand ethics beyond token sustainability branding – Expectations, visibility and authenticity in a generation of environmentalists

Don’t miss your chance to get in front of all these amazing speakers in one place for one day only! 

VENUE:  EMA Business Hub
145 Khyber Pass Road, Grafton

CLICK HERE FOR MORE INFORMATION

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Glenn Baker
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Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

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