• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
InspirationNews

Startup helps seniors join digital age

Helping older people use technology to connect with their friends and family is the goal of a new business venture set up by University of Canterbury graduates. Phoebe McCaughan, Amelia […]

Glenn Baker
Glenn Baker
February 28, 2021 2 Mins Read
980

Helping older people use technology to connect with their friends and family is the goal of a new business venture set up by University of Canterbury graduates.

Phoebe McCaughan, Amelia McLuskie and Emily O’Sullivan, recently launched GranSkills to provide one-on-one tech tutoring at home for the elderly. Based on individual needs, the service offers help with navigating tools such as YouTube, Netflix, video calling or using the NZ COVID Tracer app.

The three friends turned startup founders met at UC while studying Law and Arts. They came up with the business idea last year during the Covid-19 lockdown as a way to promote social connection.

“We realised there weren’t any personal tutoring services out there for elderly people and decided to set it up ourselves. Every time we hear about the success of our clients it’s so heart-warming,” McCaughan says.

“Everyday technology that younger people take for granted like emailing photos, watching Netflix, video chatting or playing a card game online are all things that older people might be having trouble with. Ultimately we want to help seniors have a better life with stronger connections with their loved ones,” she says.

“We’re really passionate about helping people out. It can be something simple, like setting up a FaceTime video call so they can see friends and family overseas. One client I taught recently was able to see his brother in the United Kingdom face-to-face for the first time since 1993.”

Another client found being able to use YouTube revolutionary, allowing her to access videos that helped her learn new skills.

Already the company has worked with 25 elderly clients and the team recently hired two GranSkills tutors, both UC students, to teach sessions. The three women have now graduated and are working full-time as well as running their business. McCaughan and McLuskie are both lawyers in Christchurch and O’Sullivan is a policy advisor in Wellington.

They’ve advertised GranSkills in a local newspaper and Age Concern has also referred clients to them.

McCaughan says providing a one-on-one service in people’s homes is key to their success. “Group sessions can be really overwhelming and if they’re not using their own device in the class then they might go home and feel at a loss.

“Giving them the personalised approach means they can take their time and form a connection with the tutor. I’ve developed really great friendships with some of the clients I worked with and they seem to really enjoy the company.”

Long-term, the trio hope to extend GranSkills to become a nationwide service with branch offices in Christchurch, Wellington and Auckland.

“We’re learned that trust is key when you’re talking to people about technology because of all the online scams out there. So we’re trying to build a brand of trust in Christchurch first,” McCaughan says.

The three women spent 10 weeks working on their business ventures full-time as part of the UC Centre for Entrepreneurship (UCE) Summer Startup Programme.

Photo: Phoebe McCaughan providing one-on-one tech tutoring to a client. 

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Teenager on PC
Previous

How teenagers may be compromising your data

Tony Pattison, CEO Clean Planet (2)
Next

Q&A: Riding the Covid rollercoaster

Next
Tony Pattison, CEO Clean Planet (2)
March 2, 2021

Q&A: Riding the Covid rollercoaster

Previous
February 28, 2021

How teenagers may be compromising your data

Teenager on PC

Subscribe to our newsletter

NZBusiness Digital Issue – September 2025

READ MORE

The Latest

The David Awards 2025 finalists announced

September 19, 2025

Echo Tech secures investment to power national expansion of e-waste solutions

September 18, 2025

Funding your next development project

September 18, 2025

Wallace Cotton celebrates 20 years of comfort and style

September 18, 2025

Voyager founder Seeby Woodhouse returns as CEO

September 18, 2025

NZBusiness Digital Issue – September 2025

September 17, 2025

Most Popular

Understanding AI
Economy, AI, and exports dominate 2025 business outlook
Still learning after all these years
Cecilia Robinson’s mission to revolutionise healthcare
NZBusiness Digital Issue – June 2025

Related Posts

Wallace Cotton celebrates 20 years of comfort and style

September 18, 2025

Voyager founder Seeby Woodhouse returns as CEO

September 18, 2025

AWS launches New Zealand cloud region with $7.5b investment

September 2, 2025

AI ambition outpaces infrastructure

August 20, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability