In the New Zealand job market of 2024, the curriculum vitae (CV) will continue its descent into redundancy because it is essentially an historical document. Instead, with more lay-offs coming, it’s imperative that individuals, especially those in their mid-40s to 50s, understand the importance of personal branding, says Kathryn Sandford, CEO of Move to More (M2M). Sandford emphasises that in an era where a significant part of a company’s reputation hinges on personality, invisibility on digital platforms is not an option. “A LinkedIn profile with minimal engagement or a CV that simply narrates past achievements is outdated. “Personal branding is about showcasing how one’s unique skills can serve others, providing clarity, focus, and direction for one’s career. The notion that promoting oneself is boastful is debunked by