Register encourages best practice data processes
A small but growing number of companies are adopting the Marketing Association’s Data Warranty Register (DWR) programme to assure customers their information is being treated with privacy and respect.
A small but growing number of companies are adopting the Marketing Association’s Data Warranty Register (DWR) programme to assure customers their information is being treated with privacy and respect.
NZ Marketing Association chair Debra Hall is advising SME owner/managers to think more about how they can tailor their messages following the release of new research on the effectiveness of advertising in print media.
Increasing numbers of Kiwi businesses are turning to mobile apps to help customers research, review and buy online. Nic Gibbens, creative director for Wellington-based mobile solutions specialist PaperKite, says mobile apps are rapidly becoming mainstream.
Jonny Mole, CEO of Chilli, introduces the concept of “audience equity” and its increasing relevance within the emerging “connection economy”. In this three-part mini-series, Jonny outlines how the concept applies to the functions of Selling, Marketing and Recruiting within an ambitious privately-owned business. Part 3.
New Zealand daily deal company GrabOne is contesting the conclusions drawn from a 300-person PriceMe survey showing declining interest in daily deals.
Total cost transparency, improved reporting and a wider service offering to put company administrators at ease with their balance sheets – these are just some of the latest trends impacting the company vehicle leasing space. Glenn Baker reports.
A small but growing number of companies are adopting the Marketing Association’s Data Warranty Register (DWR) programme to assure customers their information is being treated with privacy and respect.
NZ Marketing Association chair Debra Hall is advising SME owner/managers to think more about how they can tailor their messages following the release of new research on the effectiveness of advertising in print media.
Increasing numbers of Kiwi businesses are turning to mobile apps to help customers research, review and buy online. Nic Gibbens, creative director for Wellington-based mobile solutions specialist PaperKite, says mobile apps are rapidly becoming mainstream.
Jonny Mole, CEO of Chilli, introduces the concept of “audience equity” and its increasing relevance within the emerging “connection economy”. In this three-part mini-series, Jonny outlines how the concept applies to the functions of Selling, Marketing and Recruiting within an ambitious privately-owned business. Part 3.
New Zealand daily deal company GrabOne is contesting the conclusions drawn from a 300-person PriceMe survey showing declining interest in daily deals.
Total cost transparency, improved reporting and a wider service offering to put company administrators at ease with their balance sheets – these are just some of the latest trends impacting the company vehicle leasing space. Glenn Baker reports.
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