NZBusiness August 2019

Brian Dewil

The Life of Brian

For Brian Dewil, experience with a start-up and the local chapter of a global organisation put him in the driverโ€™s seat of New Zealandโ€™s rideshare market.

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FROM THE EDITOR

Buy AUGUST issue here This month we pile on the business lessons. Our cover story follows the twists and turns of an entrepreneurโ€™s business journey โ€“ and there are some hard

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Business time for telematics

No matter what size vehicle fleet your business operates, a telematics system can help reduce costs and increase profitability through greater efficiency of your mobile staff. First, what is telematics?

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Ask and you shall receive

In this issueโ€™s โ€˜Snippetsโ€™ section, there are some interesting figures from Stats NZ around the make-up of New Zealandโ€™s business community. Two of the standout facts for me are that,

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What business taught me about leadership

โ€œA leader without followers is just someone taking a walk.โ€ Richard Conway shares some of the lessons that have helped him to become a better leader. I started Pure SEO in

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Your brand is more than a logo

Part one of a two-part series on branding by Gary Cross โ€“ defining the difference between a brand and a brand name, and explaining how to create brand perception and

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Business on a leash

Jane Boyd was frustrated by the poor quality of pet accessories sold in New Zealand, so she quit her sales career to launch a business marketing the worldโ€™s best. Today Louis & Phoebe is on a roll. It was Phoebe who first greeted me at the Newmarket office where I was to interview Jane Boyd, the founder and owner of Louis & Phoebe Pet Boutique.  Phoebe is a delightfully cute Cairn Terrier Schnauzer Cross and part-time receptionist and, as Jane informs me, a former rescue dog from the Humane Society.  Phoebe is also modelling one of Louis & Phoebeโ€™s brightly coloured pure leather collars, and while she settles for a quick snooze, Jane explains why she gave up a successful

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Putting your mark on marketing

Veronica Aris delivers clarity around implementing effective marketing and sales strategies, overcoming cross-border hurdles and some rules around branding. Understanding how to implement effective marketing and sales strategies while developing a โ€˜brandโ€™ for your organisation is a complex and challenging assignment.  โ€œOrganisations are often confused by the very term โ€˜marketingโ€™, its actual value and effectiveness, where it sits in the company structure and, in todayโ€™s digital world, what to do with the wealth of customer data that is available,โ€ says Veronica Aris, head of sales and marketing at The Icehouse, which provides business training and investment opportunities for SMEs and start-ups in New Zealand.  โ€œSuccessful marketing is about understanding the basics,โ€ says Aris. โ€œItโ€™s about identifying the typical customer. โ€˜What

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(How to) exit stage right

When should you think about, or be ready for, an exit or a succession plan? Richard Poole shares some advice on formulating a strategy to quit your business. As a business owner and one that works with many other business owners, Iโ€™ve found that most of us donโ€™t have the time or inclination to answer the question of how weโ€™re going to exit our business โ€“ especially when weโ€™re deep in the usual day-to-day running of it. It seems a luxury that we would welcome with open arms; to sit back and think seriously about.  However, something else always comes up, and if we arenโ€™t banking as much money as weโ€™d like or need to, then it simply wonโ€™t get

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NZBusiness August 2019

BUSINESS ON A LEASH ADDICTED TO RISK YOUR BRAND IS MORE THAN A LOGO COMPANY VEHICLES CHANGING LIVES ONE BUSINESS AT A TIME