The Life of Brian
For Brian Dewil, experience with a start-up and the local chapter of a global organisation put him in the driver’s seat of New Zealand’s rideshare market.
For Brian Dewil, experience with a start-up and the local chapter of a global organisation put him in the driver’s seat of New Zealand’s rideshare market.
Buy AUGUST issue here This month we pile on the business lessons. Our cover story follows the twists and turns of an entrepreneur’s business journey – and there are some hard
No matter what size vehicle fleet your business operates, a telematics system can help reduce costs and increase profitability through greater efficiency of your mobile staff. First, what is telematics?
In this issue’s ‘Snippets’ section, there are some interesting figures from Stats NZ around the make-up of New Zealand’s business community. Two of the standout facts for me are that,
“A leader without followers is just someone taking a walk.” Richard Conway shares some of the lessons that have helped him to become a better leader. I started Pure SEO in
Part one of a two-part series on branding by Gary Cross – defining the difference between a brand and a brand name, and explaining how to create brand perception and
Jane Boyd was frustrated by the poor quality of pet accessories sold in New Zealand, so she quit her sales career to launch a business marketing the world’s best. Today Louis & Phoebe is on a roll. It was Phoebe who first greeted me at the Newmarket office where I was to interview Jane Boyd, the founder and owner of Louis & Phoebe Pet Boutique. Phoebe is a delightfully cute Cairn Terrier Schnauzer Cross and part-time receptionist and, as Jane informs me, a former rescue dog from the Humane Society. Phoebe is also modelling one of Louis & Phoebe’s brightly coloured pure leather collars, and while she settles for a quick snooze, Jane explains why she gave up a successful
Veronica Aris delivers clarity around implementing effective marketing and sales strategies, overcoming cross-border hurdles and some rules around branding. Understanding how to implement effective marketing and sales strategies while developing a ‘brand’ for your organisation is a complex and challenging assignment. “Organisations are often confused by the very term ‘marketing’, its actual value and effectiveness, where it sits in the company structure and, in today’s digital world, what to do with the wealth of customer data that is available,” says Veronica Aris, head of sales and marketing at The Icehouse, which provides business training and investment opportunities for SMEs and start-ups in New Zealand. “Successful marketing is about understanding the basics,” says Aris. “It’s about identifying the typical customer. ‘What
When should you think about, or be ready for, an exit or a succession plan? Richard Poole shares some advice on formulating a strategy to quit your business. As a business owner and one that works with many other business owners, I’ve found that most of us don’t have the time or inclination to answer the question of how we’re going to exit our business – especially when we’re deep in the usual day-to-day running of it. It seems a luxury that we would welcome with open arms; to sit back and think seriously about. However, something else always comes up, and if we aren’t banking as much money as we’d like or need to, then it simply won’t get
BUSINESS ON A LEASH ADDICTED TO RISK YOUR BRAND IS MORE THAN A LOGO COMPANY VEHICLES CHANGING LIVES ONE BUSINESS AT A TIME
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Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
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