• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

1 in 5 Kiwis would consider starting their own business

A new report reveals one in five Kiwis would consider starting their own business, and…

Glenn Baker
Glenn Baker
June 21, 2017 2 Mins Read
613

One in five Kiwis would consider starting their own business, and believe that New Zealand is the best place to launch a start-up, according to the latest findings from Randstad.

The results from the Randstad Workmonitor & Mobility Index indicated that 52 percent of Kiwis would love to be an entrepreneur because it gives them more opportunities, and 69 percent of New Zealanders regard New Zealand as a good place to run a start-up.

In addition, 20 percent of New Zealanders would consider leaving their job and starting their own business (in line with Australians at 22 percent), while 35 percent state that if they lost their current job they would like to start their own company (again in line with Australia at 37 percent).

Sixty-seven percent of Kiwis would prefer to work for an SME or a privately-managed company, ahead of Australia at 62 percent.

Country manager of recruitment and HR specialist Randstad New Zealand, Brien Keegan, says these findings provide some interesting insights into the challenges employers face.

“The SME market in New Zealand is booming and the desire for Kiwis to start their own business is high on the list. 

“It’s interesting to note that 61 percent of all jobs created at Randstad came from SMEs in 2016, so it’s no surprise that SMEs are the hottest businesses in New Zealand right now, both to own and to work for. 

“Large employers need to develop their appeal and tap into the SME share of the market. It’s crucial that employers appeal to the Kiwi entrepreneurial spirit.”

For detailed insights into all 33 countries contributing to the quarterly Randstad Workmonitor & Mobility Index, visit http://www.randstad.com/press/research-reports 

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

LS_Jabra_0035a_office_working_female
Previous

Noise in the office: help or hindrance?

Jackie Young
Next

New ecentre chief plans to scale up services

Next
Jackie Young
June 21, 2017

New ecentre chief plans to scale up services

Previous
June 20, 2017

Noise in the office: help or hindrance?

LS_Jabra_0035a_office_working_female

Subscribe to our newsletter

NZBusiness Digital Issue – October 2025

READ MORE

The Latest

Tauranga triumphs at 2025 Westpac New Zealand Franchise Awards

November 4, 2025

Deloitte Top 200 finalists revealed, celebrating leaders moving New Zealand forward

October 31, 2025

Sustainable innovation: Five expert tips

October 31, 2025

Small business sales show early signs of recovery, but jobs remain tight

October 31, 2025

Beyond the discount: Building sustainable growth through data-driven loyalty

October 29, 2025

NZBusiness Digital Issue – October 2025

October 29, 2025

Most Popular

Understanding AI
Economy, AI, and exports dominate 2025 business outlook
Confessions of a serial investor
Cecilia Robinson’s mission to revolutionise healthcare
NZBusiness Digital Issue – June 2025

Related Posts

Small business sales show early signs of recovery, but jobs remain tight

October 31, 2025

Westpac NZ announces $100m commitment to support small business owners

October 16, 2025
ASB report on improving productivity

Investor confidence tumbles amid global uncertainty

September 22, 2025

Wallace Cotton celebrates 20 years of comfort and style

September 18, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability