• About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

Businesses back study on NZ’s plastic packaging

Ten leading businesses are backing a new diagnostic study of New Zealand’s plastic packaging system with the aim of adopting a circular economy approach to plastics. 

Glenn Baker
Glenn Baker
August 7, 2018 2 Mins Read
320

Ten leading businesses are backing a new diagnostic study of New Zealand’s entire plastic packaging system. The work will identify key challenges and interventions for the adoption of a circular economy approach to plastics. 

Bluebird Foods, Coca-Cola Amatil (NZ), Countdown, Earthwise, ecostore, Freedom Farms, Lewis Road Creamery, My Food Bag, New Zealand King Salmon, and New Zealand Post are all backing the study. It is being completed by the Sustainable Business Network’s Circular Economy Accelerator (CEA), with widespread support from across the packaging sector. 

James Griffin leads the CEA. He says: “Plastic enables affordable access to many of the products we enjoy in our everyday lives. However, the global plastic pollution epidemic dramatically illustrates our failure to effectively manage this material. 

“An effective solution is not just about more recycling. It requires a fundamental shift in our approach. We have to be questioning where it is needed. We have to design plastics out of products where necessary and replace them where we can. We have to create ‘closed loop’ systems for plastics. That way it can be constantly reused without leakage into the environment. 

“Achieving this requires a ‘whole system’ approach. We will need the innovative power of business brands and packaging designers. We will need the influence of customers. We will need to improve and increase end of life processing services. And we will need regulations that enable the change required.” 

“There is a vast array of packaging options out there, with more coming on stream all the time. There is a limited on-shore end of life solutions. Regulation has yet to catch up with the scale of the issue. Businesses and the public want to make the right decision with their packaging choices. But the current situation is confusing and frustrating situation for everybody.”

The widespread support for the diagnosis is an acknowledgment that no one organisation can tackle the plastics issues alone. There is a willingness from organisations to collaborate to find viable, long term solutions.

The diagnosis is designed as a starting point for businesses to make informed decisions about their packaging. It will also provide an early building block for the work of companies signed up to the New Zealand Plastics Packaging Declaration. The Declaration commits signatories to using 100% reusable, recyclable or compostable packaging in their New Zealand operations by 2025 or earlier. It is part of the global New Plastics Economy initiative led by the Ellen MacArthur Foundation, world leaders in accelerating the circular economy.

In May the Circular Economy Accelerator produced the first economic analysis of the circular economy in New Zealand. This demonstrated how Auckland could be up to $8.8 billion better off in 2030 if it successfully adopted a circular economy. 

James says: “Plastics are the canary in the coal mine that everyone can hear right now, but there are flocks of them. We have a lot to do to get the circular economy off the ground. Tackling the issues with plastics will be a significant piece of the puzzle.”

The results of the study will be made public in October. 

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

MyBeerCase_019 (2)
Previous

Alcohol delivery service seeks to raise $250k

iFLY
Next

Indoor skydiving attraction ‘iFLY’ opens in Queenstown

Next
iFLY
August 7, 2018

Indoor skydiving attraction ‘iFLY’ opens in Queenstown

Previous
August 7, 2018

Alcohol delivery service seeks to raise $250k

MyBeerCase_019 (2)

Subscribe to our newsletter

NZBusiness Digital Issue – March 2025

READ MORE

The Latest

The big AI learning curve: Here’s where business owners can start

May 20, 2025

From redundancy to resilience

May 16, 2025

Episode 16: Bryce Marsden on sustainable impact through education, youth and environment

May 15, 2025

The high cost of leadership neglect

May 14, 2025

Why making Auckland a Tech Hub makes sense

May 14, 2025

Is AI making us happier? Why some Kiwi leaders would trade coffee for Generative AI

May 13, 2025

Most Popular

NZBusiness Digital Issue – June 2024
Understanding AI
Navigating economic headwinds: Insights for SME owners
How much AI data is generated every 60 seconds? New report reveals global AI use
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co

Related Posts

Final speaker lineup announced for Ignite ‘25 Growth Summit

April 30, 2025

New data reveals why Kiwi SMEs are borrowing

April 28, 2025
Lilah McDonald WaterUs

Teenage social entrepreneur on a mission to install 100 drinking fountains

April 24, 2025

SME confidence climbs as economic outlook turns positive, survey

April 14, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability