Alcohol delivery service seeks to raise $250k

The company that’s transforming the way alcohol is shopped and sold online in Auckland is set to crowdfund $250,000 via an equity crowdfunding campaign. 

With a product catalogue of over 450 items ranging from wine, beer and spirits, My Beer Case is leading the shift from a physical to the digital world in retail of alcohol.  

“We’re proud to be the first dedicated alcohol delivery service in New Zealand to reach out to our crowd and to have them invest,” says founder Harmeet Sehgal (pictured). 
“We’ve maintained strong focus from the outset to deliver alcohol in a safe and professional manner. Having achieved this consistently, we’ve gained confidence of our customers and established ourselves as a leader in the on-demand alcohol ecommerce space.” 

My Beer Case has seen solid growth and increased users across the city. With the inability of food delivery apps to deliver alcohol, customers are increasingly taking to dedicated beverage delivery service My Beer Case to have their alcohol delivered within 60 minutes. 

It also addresses a big social issue of drink-driving by offering customers an alternative. 

“Its very encouraging to see the community making the right choice of ordering drinks online for delivery rather than reaching out for their car keys. We’ve been successful in driving the message that there’s a now a delivery service of alcohol available”, says Sehgal. 

The company has received support from Auckland Regional Business Partner Network and funding from the capital raise will be used for brand awareness, managing logistics and migrating to a more secure web platform. The company forecasts increased demand for its corporate delivery service and seeks to provide better service to an existing client base. 

“The current capital raise will help us better our execution on a more secure web platform and manage frontline operations,” says Sehgal. “It will also contribute towards expanding our reach with a planned marketing approach. With current e-commerce off licence sales of alcohol contributing to less than 2.5% of total sales, there is good opportunity to grow and scale the business.” 

My Beer Case will launch its crowdfunding campaign through PledgeMe. The public offer will go live in September.