• About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

#CountMeIn for the world’s first Good Spend Counter

New Zealand social enterprise Conscious Consumers has just launched a 6-week campaign to fund the world’s first Good Spend Counter.  

Glenn Baker
Glenn Baker
June 4, 2015 2 Mins Read
328
New Zealand social enterprise Conscious Consumers has just launched a 6-week campaign to fund the world’s first Good Spend Counter.  
The technology will transform every dollar spent by conscious consumers into a vote for a better world. 
In New Zealand we throw away nearly half a billion takeaway cups every year, millions of animals are living in tiny cages and more than a hundred thousand workers are on less than $15/hour. 
The Good Spend Counter will empower consumers to solve these problems. The online technology will: 
1.       Encourage ‘conscious’ consumers to set up a profile and register their existing EFTPOS and/or credit card, through a secure platform; and
2.       Allow consumers to identify the issues they care about most – such as paying a living wage, caring for animals or using renewable energy; then
3.       Count up all the money that is spent by consumers in Conscious Consumer accredited businesses, and communicate the things they care about.
Ben Gleisner, Co-founder and CEO of Conscious Consumers, has been working on this idea for over a year. 
“The big challenge we have faced over the last three years running Conscious Consumers is getting businesses to adopt more sustainable practices”, he said. “While many businesses see the benefits there’s many more who need to be convinced they will get more customers if they start buying free-range eggs, paying workers a living wage or using organic milk – The Good Spend Counter will do just this”.
Conscious Consumers is seeking to raise $75,000 via the Pledge Me Crowdfunding Platform, and has already secured $15,000 of matched funding from Fairtrade NZ, BioGro and Enviro-mark Solutions. 
Pledgers can choose from an abundance of tasty ethical treats, including fairtrade coffee and chocolate, hampers of organic and local produce and a sensational range of drinks. 
Follow the launch on social media: #CountMeIn #GoodSpendCounter
The Campaign Pledge Me Site is at: https://www.pledgeme.co.nz/projects/3601
Or view the video at https://www.youtube.com/watch?v=CG0MqtUvUjo

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Mat Wylie 2015
Previous

Making data useful

Coresteel
Next

High tech entrepreneurs invest in Coresteel Buildings

Next
Coresteel
June 5, 2015

High tech entrepreneurs invest in Coresteel Buildings

Previous
June 3, 2015

Making data useful

Mat Wylie 2015

Subscribe to our newsletter

NZBusiness Digital Issue – March 2025

READ MORE

The Latest

From redundancy to resilience

May 16, 2025

Episode 16: Bryce Marsden on sustainable impact through education, youth and environment

May 15, 2025

The high cost of leadership neglect

May 14, 2025

Why making Auckland a Tech Hub makes sense

May 14, 2025

Is AI making us happier? Why some Kiwi leaders would trade coffee for Generative AI

May 13, 2025

Step back to move forward – how Kiwi business owners can unlock growth

May 12, 2025

Most Popular

NZBusiness Digital Issue – June 2024
Understanding AI
Navigating economic headwinds: Insights for SME owners
How much AI data is generated every 60 seconds? New report reveals global AI use
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co

Related Posts

Final speaker lineup announced for Ignite ‘25 Growth Summit

April 30, 2025

New data reveals why Kiwi SMEs are borrowing

April 28, 2025
Lilah McDonald WaterUs

Teenage social entrepreneur on a mission to install 100 drinking fountains

April 24, 2025

SME confidence climbs as economic outlook turns positive, survey

April 14, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability