• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

Digital era a matter of survival for businesses

Kiwi businesses are having to substantially change how they operate with the rapid arrival…

Glenn Baker
Glenn Baker
January 10, 2018 2 Mins Read
545

Kiwi businesses are having to substantially change how they operate with the rapid arrival of the digital age, says a leading Kiwi business expert.
 
Ian Christie, a former head of Saatchi and Saatchi New Zealand and a member of WPP’s global leadership team in the UK, says it’s now a matter of survival now for New Zealand companies and organisations on how they change their modus operandi.

“Large or small, every part of all business operations has been touched by digitisation, says Christie, who is now chief executive of the software company Boma, in Auckland.
 
“It’s not just the customer being able to purchase goods and services online, but all through the supply chain, from raw material sourcing to manufacturing, to distribution and sales. No part of business is escaping the digital disruption.
 
“The good news is that this revolution is bringing down costs dramatically in some areas, but on the other side, is driving business owners to completely rethink about the way they interact with customers, suppliers and stakeholders.
 
“Making things accessible that previously cost a lot or required specialist skills will benefit the New Zealand public. That’s our aim is to make things better for Kiwis, through what we are good at.
 
“At Boma we harness this technology and thinking to provide high quality messages that previously one needed an agency or various experts to do for companies and organisations. Boma does the lot now.
 
“Changing the way we think in business, going forward, is the biggest challenge. In the past an owner had to think about being more efficient within a well-defined scope of operation. These days an owner can completely customise their operation based on any core dimension – geography, cost, speed to market, customer care. There are apps for all of that.
 
“We can and want to help businesses by simply and regularly communicating with their customer base without the time and expense of old-school type agencies. What companies are seeking to create in business this year must be unrivalled and unprecedented.
 
“Companies can now use machine learning and artificial intelligence to create something that was firstly very manual – even if created on a computer by someone – and who’s quality and impact was directly proportional to how much a business owner was spending. 

“The big difference in 2018 is the removal of market barriers. They have gone. Digital software has provided the tools to create a business online. You no longer need to be huge to run a successful business you just need the right attitude. Customers now go to the web to search for a product or service online. To succeed, businesses need to be found, liked, shared and engaged with.”
 
Christie says he started Boma to give small to medium enterprises access to technology as a democratising force and the opportunity to harness that was too good to pass up. 

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

BHive Interior staircase (2)
Previous

B:HIVE focuses on health and wellbeing

NZB-February-2018
Next

NZBusiness February 2018

Next
NZB-February-2018
January 15, 2018

NZBusiness February 2018

Previous
January 8, 2018

B:HIVE focuses on health and wellbeing

BHive Interior staircase (2)

Subscribe to our newsletter

NZBusiness Digital Issue – June 2025

READ MORE

The Latest

A smooth journey to business growth

June 25, 2025

Tourism HQ revamps rite of passage for first-time travellers with Spring Break Fiji 2.0

June 25, 2025

Power shift

June 23, 2025

AI that actually works for you

June 20, 2025

How tech, optimism and agility can drive SME growth

June 19, 2025

Disruption and opportunity: Why Kiwi companies are looking to the UK

June 19, 2025

Most Popular

Understanding AI
How much AI data is generated every 60 seconds? New report reveals global AI use
Navigating economic headwinds: Insights for SME owners
Navigating challenges: Small business resilience amidst sales decline
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co

Related Posts

NZ business optimism hits six-year high, 2degrees survey finds

June 18, 2025

Budget 2025 reaction: Business applauds investment incentives, concern over KiwiSaver changes

May 22, 2025

Budget 2025: SMEs seek tax cuts, less red tape as confidence wavers

May 21, 2025

Final speaker lineup announced for Ignite ‘25 Growth Summit

April 30, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability