• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

Dramatic improvement in business outlook

The business outlook has improved dramatically according to the latest results of the Employers Survey conducted by the EMA.

Glenn Baker
Glenn Baker
December 17, 2015 One Min Read
976
The business outlook has improved dramatically according to the latest results of the Employers Survey conducted by the EMA.
There has been a significant shift towards a positive outlook compared with the mid-year survey. In the most recent survey, 40% of respondents said they expect overall business conditions to improve in the next six months. In July, 22% of respondents expected an improvement in business conditions. 
More employers expect their own business to grow in the next six months too. In the most recent results, 57% of businesses expect growth – compared with 45% in the previous survey.
Chief Executive Officer, Kim Campbell, says this is an incredible turnaround in business confidence.
“Our equities remain steady and this reflects the relatively strong fundamentals underlying our economy,” says Campbell.
“We have been able to ride out some of the turbulence of the past six months, and our tradeable sector is able to respond to any movements in our currency.
“Certain sectors have remained strong, such as construction, and others are booming, such as tourism. Other sectors, such as red meat and horticulture, have also performed well. All of these have performed well, in a climate which was dominated by dairy’s decline in recent months.”
Respondents to the survey were from EMA’s membership, which are companies located from Taupo-north.
The report can be accessed via this link https://www.ema.co.nz/resources/Pages/reports.aspx 

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

business-owners-forum-logo1-300x112
Previous

Best Bang for your Marketing Buck – Albany

IMG_1277
Next

Work-life balance best for rural and southern businesses

Next
IMG_1277
December 17, 2015

Work-life balance best for rural and southern businesses

Previous
December 14, 2015

Best Bang for your Marketing Buck – Albany

business-owners-forum-logo1-300x112

Subscribe to our newsletter

NZBusiness Digital Issue – December 2025

READ MORE

The Latest

Why service and trade businesses should consider a loyalty programme

January 14, 2026

When your new hire brings their own AI: The next governance frontier

January 14, 2026

Government launches AI advisory pilot for small businesses

January 14, 2026

Why decision velocity will define New Zealand’s next wave of growth

January 8, 2026

Optimism returns as NZ businesses plan bigger tech investments for 2026

January 8, 2026

New packaging product that grows in the dark

January 7, 2026

Most Popular

Breaking the mould
A cut above the rest
Shaping a new business model
NZBusiness Digital Issue – June 2025
The David Awards 2025 NZB
Entries now open for The David Awards 2025

Related Posts

Government launches AI advisory pilot for small businesses

January 14, 2026

Optimism returns as NZ businesses plan bigger tech investments for 2026

January 8, 2026
Who you gonna call for car insurance when you need special help?

Who you gonna call for car insurance when you need special help?

December 23, 2025

Prestige car rental offering adds to Nelson’s reputation as top destination for car lovers  

December 22, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability