• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

Dramatic improvement in business outlook

The business outlook has improved dramatically according to the latest results of the Employers Survey conducted by the EMA.

Glenn Baker
Glenn Baker
December 17, 2015 One Min Read
911
The business outlook has improved dramatically according to the latest results of the Employers Survey conducted by the EMA.
There has been a significant shift towards a positive outlook compared with the mid-year survey. In the most recent survey, 40% of respondents said they expect overall business conditions to improve in the next six months. In July, 22% of respondents expected an improvement in business conditions. 
More employers expect their own business to grow in the next six months too. In the most recent results, 57% of businesses expect growth – compared with 45% in the previous survey.
Chief Executive Officer, Kim Campbell, says this is an incredible turnaround in business confidence.
“Our equities remain steady and this reflects the relatively strong fundamentals underlying our economy,” says Campbell.
“We have been able to ride out some of the turbulence of the past six months, and our tradeable sector is able to respond to any movements in our currency.
“Certain sectors have remained strong, such as construction, and others are booming, such as tourism. Other sectors, such as red meat and horticulture, have also performed well. All of these have performed well, in a climate which was dominated by dairy’s decline in recent months.”
Respondents to the survey were from EMA’s membership, which are companies located from Taupo-north.
The report can be accessed via this link https://www.ema.co.nz/resources/Pages/reports.aspx 

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

business-owners-forum-logo1-300x112
Previous

Best Bang for your Marketing Buck – Albany

IMG_1277
Next

Work-life balance best for rural and southern businesses

Next
IMG_1277
December 17, 2015

Work-life balance best for rural and southern businesses

Previous
December 14, 2015

Best Bang for your Marketing Buck – Albany

business-owners-forum-logo1-300x112

Subscribe to our newsletter

NZBusiness Digital Issue – October 2025

READ MORE

The Latest

You get to decide: What’s Next?

November 17, 2025

Kami Co-founders named EY Entrepreneur of the Year 2025

November 14, 2025

The new rules of SME growth

November 13, 2025

Tracel showcases New Zealand’s natural health expertise at CIIE

November 13, 2025

AI and the human touch in recruitment

November 11, 2025

Stepping up

November 11, 2025

Most Popular

Understanding AI
Economy, AI, and exports dominate 2025 business outlook
Confessions of a serial investor
Cecilia Robinson’s mission to revolutionise healthcare
NZBusiness Digital Issue – June 2025

Related Posts

Small business sales show early signs of recovery, but jobs remain tight

October 31, 2025

Westpac NZ announces $100m commitment to support small business owners

October 16, 2025
ASB report on improving productivity

Investor confidence tumbles amid global uncertainty

September 22, 2025

Wallace Cotton celebrates 20 years of comfort and style

September 18, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability