Ethical fashion brand open to Kiwi investors
Little Yellow Bird is offering Kiwis a chance to buy a slice of the fashion revolution, as it becomes New Zealand’s first community-owned ethical fashion brand.
For the first time, Little Yellow Bird is offering everyday Kiwis a chance to buy a slice of the fashion revolution for as little as $500 as it becomes New Zealand’s first community-owned ethical fashion brand.
The Wellington- based fashion company is taking flight overseas, scaling its impact and transforming the global fashion industry one garment at a time.
The fashion industry is one of the biggest contributors to climate change across the world, producing 10 percent of greenhouse gas emissions. But Little Yellow Bird is proving there is another way. The fashion brand has launched an equity crowdfunding campaign on PledgeMe to meet growing demands for its product as it expands into the international market. It’s hoping to raise a minimum of $750,000 with investments starting from as low as $500.
Founder Samantha Jones says: “We are expanding, and we want to scale our voice and impact. We believe the best way to do this is by having a community of values aligned investors.“
The fashion brand uses only 100 percent organic, rain-fed cotton and non-toxic dyes. It follows a zero waste policy in its factories, and saves millions of litres of water each year. Little Yellow Bird is Living Wage certified and is developing recycling programs for used clothing, taking steps toward a circular waste-free industry.
In four years, the fashion brand has seen massive growth now supplying over 400 organisations across New Zealand, Australia, the United States and Canada who proudly wear Little Yellow Bird uniforms.
Ms Jones says: “Now we’re excited to launch our equity crowdfunding campaign, and bring on everyday kiwis as shareholders. The impacts of the global fashion industry are an issue for everyone and bringing more people along on our journey is crucial to our wider mission.”
Little Yellow Bird is a certified B Corp, meaning the business went through a rigorous assessment process, which determined the company’s impact and dedication to social and environmental issues.