European workspace brand targets K Road
New Zealand’s co-working boom is continuing to accelerate. Now Amsterdam-born creative workspace provider Spaces is planning to open its first location in Central Auckland.
New Zealand’s co-working boom is continuing to accelerate. Now Amsterdam-born creative workspace provider Spaces is planning to open its first location in Central Auckland in November.
Its going to be one of the hottest new addresses in the workspace revolution. 501 Karangahape Road is where the doors of New Zealand’s first Spaces workspace will open on 18 November.
Spaces is a major global co-working brand with over 250 around the world and many more due to open over the next year.
Spanning almost 3,000 square metres, Spaces K-Road is close to some of the country’s leading corporate HQs and with European design features including soaring high ceilings, designer furniture, a café and an abundance of natural light.
This new co-working location represents a significant expansion in the ongoing global success of Spaces, which made its debut in Amsterdam in 2008. Spaces is the first European workspace brand to set foot in New Zealand and follows the recent openings of two locations in major commercial precincts in Perth and Melbourne.
Spaces country manager New Zealand Pierre Ferrandon (pictured below) is pleased to be opening the doors on the first Kiwi Spaces workspace in November. “Spaces has set itself apart by building communities of like-minded people, offering creative workspaces with a sophisticated European aesthetic, and providing warm, professional hospitality and services that add value,” he says. “In the Karangahape Road setting, we will be offering fully equipped meeting rooms, a business club, add events, a variety of flexible workspaces and dedicated offices available on demand.”
Ferrandon says an important part of the appeal of Spaces, and the reason for its global success and the local demand, is that it creates a social heart to stimulate new connections, new ways to interact with other businesses, and new ways to work.
“As flexible working moves towards the status quo, it is increasingly important to provide centrally located workspaces with ample amenities for business leaders, staff and guests.”
As the 2019 IWG Global Workspace Survey found, the majority of those surveyed defined a flexible workspace policy as the ability to choose and change their workplace location. The flexible workspace industry is estimated to be growing by 24 percent each year, with the latest Global Workplace Survey finding that 65 percent of businesses reporting that flexible workspaces help reduce CAPEX/OPEX and manage risk.
By 2020, 50 percent of all workers will be remote most of the time. In 2022, the global mobile workforce will be 1.87 billion people, and global real estate giant JLL estimates that up to 30 percent of corporate real estate could be flexible workspace by 2030.
Spaces will offer a full programme of professional community events to stimulate new insights and perspectives, and provide the opportunity to engage with other entrepreneurial minds.
“Design-wise, Spaces is streets ahead, with interior décor punctuated by design classics, inspiring artwork, surprising details, inviting accessories and witty signs,” says Margot van der Poel, Brand Manager for Spaces ME & APAC.
“And its community team cultivates a warm and friendly atmosphere, and has a genuine interest in introducing members who haven’t met before – helping people make the right connections at the right time, and giving personalised attention to the details of each member’s work life,”